softgrey
flaunt the imperfection
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Pressing in Paris
Paris
The hot new stop in the heart of the Marais for a certain kind of label-loving man is Pressing Shop.
David Naouri, the boutique's owner and buyer, opened the store in February for what he considers selfish reasons. "When I moved to Paris from London, there were no boutiques here that sold clothes like sportswear," he explains. "I wanted things that correspond to me and to my friends' lifestyles."
The venture has paid off royally for the former fashion student. A 90% sell through, partially achieved by careful pricing (something not quite worked out in France since the Euro came into use) of brands that include Kim Jones, Henrik Vibskov, Les Hommes, Sébastien Meunier, Stephan Schneider, Robert Cary Williams, Ziad Ghanem, Kostas Murkudis, and Peter Jensen. With a stark black interior free of bells and whistles, the focus here is undeniably the clothes.
"People love Pressing because we only buy in small quantities of two or three pieces. They know that they will be among the few people to have what we sell. We choose from a large range to correspond to the diverse styles of our clientele, and we sell at affordable prices."
Look for Gaspard Yurkievich's ghetto-fabulous streetwear collection and the clean lines of Moritz Rogosky's hunting-inspired gear, as well as accessories from Bernhard Wilhelm for spring. Judging from the Polaroids of local high profilers that decorate the outside window of the store, it is evident that Pressing has quickly established a community.
-Marcellous L. Jones
Paris
The hot new stop in the heart of the Marais for a certain kind of label-loving man is Pressing Shop.
David Naouri, the boutique's owner and buyer, opened the store in February for what he considers selfish reasons. "When I moved to Paris from London, there were no boutiques here that sold clothes like sportswear," he explains. "I wanted things that correspond to me and to my friends' lifestyles."
The venture has paid off royally for the former fashion student. A 90% sell through, partially achieved by careful pricing (something not quite worked out in France since the Euro came into use) of brands that include Kim Jones, Henrik Vibskov, Les Hommes, Sébastien Meunier, Stephan Schneider, Robert Cary Williams, Ziad Ghanem, Kostas Murkudis, and Peter Jensen. With a stark black interior free of bells and whistles, the focus here is undeniably the clothes.
"People love Pressing because we only buy in small quantities of two or three pieces. They know that they will be among the few people to have what we sell. We choose from a large range to correspond to the diverse styles of our clientele, and we sell at affordable prices."
Look for Gaspard Yurkievich's ghetto-fabulous streetwear collection and the clean lines of Moritz Rogosky's hunting-inspired gear, as well as accessories from Bernhard Wilhelm for spring. Judging from the Polaroids of local high profilers that decorate the outside window of the store, it is evident that Pressing has quickly established a community.
-Marcellous L. Jones
