Pringle of Scotland S/S 2012 : Kati Nescher & Suvi Koponen by David Benjamin Sherry

[tentacules97]

breathtaking. I LOOOOOVE it

 

[JSYK]

There's another ad in January Dazed & Confused, with Suvi!

exacteditions

 

[KatJenahMckey]

Yes!!! Love this casting.

 

[Shelton123]

I thought of Spring 2002 Balenciaga as well! I really like it. Kati and Suvi both look great, and I love the way the clothes are advertised, and the ad itself is very interesting to look at.

 

[agee]

There's another ad in January Dazed & Confused, with Suvi!

exacteditions

Ooo, I like this!!!! It jumps out at me in a good way, I particularly like the texture effect.

 

[models_vlada]

I can't swallow it, don't find it beautiful, it was great to see Suvi though. Would like to see more pictures, to have a defined opinion on it.

 

[tentacules97]

yummy

 

[gossiping]

not really feeling it just like the collection, was a bit dull

 

[mikel]

I love the one with Suvi.

 

[kimair]

Pringle of Scotland traveled to the valleys of Switzerland for its campaign, which was shot by the New York-based photographer David Benjamin Sherry, who also serves as the spring men’s wear model. The female models are Kati Nescher and Suvi Koponen, and the campaign is set in the rocky and dramatic Verzasca Valley, not far from Lago Maggiore. The images have been made into collages and have a bright, hyper-real feel to them.

“I wanted to explore the artistic links that Pringle already had — and I wanted a surreal backdrop,” design director Alistair Carr told WWD. “I didn’t want a ‘typical’ Scottish backdrop — I didn’t want it to look like anywhere specific.”

Pringle’s ads will break in WWD Men’sWeek in February, and in the March issues of V Magazine, British and American Vogue, i-D, and Dazed and Confused.

wwd / january 12, 2012

 

[Zephons]

^ interesting! how to credit him into the title?!

anothermag.com

 

[Zephons]

Behind the scenes

 

[bilQuis]

vogue.it

 

[Psylocke]

^I prefer those outtakes to the actual campaign. The Verzasca valley is such a nice location, I love that they shot the campaign there. And there's something so calm and poised about Kati Nescher, I feel really relaxed looking at her in that setting.
The collage thing in the actual campaign does nothing for me, they totally messed this up by playing around with the images like that.