Tom Ford’s new scent for men
US beauty group The Estée Lauder Companies will launch Tom Ford for Men, the first masculine scent for the Tom Ford brand in October. The signature fragrance—said to be contemporary, yet classic— is a woody scent with hesperidic and floral notes in the top and heart. The composition is by IFF.
It comes in a fluted glass bottle with the name engraved on an 18-karat gold plate. The outer packaging is black with gold. The EdT is priced at $60 for 50ml and $85 for 100ml. The fragrance will be in Tom Ford Beauty points of sale in 16 countries worldwide. The ancillary line will launch in February 2008 and will include after shave, shower gel, hydrating emulsion and a cleansing bar. A more prestigious product, called Tom Ford for Men Extreme, will also join this line this year.
The advertising campaign, photographed by Marilyn Minter, features Tom Ford himself.