Hot on the heels of their London Collections: Men debut, Rag & Bone‘s Marcus Wainwright and David Neville unveil their very first menswear campaign, as well as their third series of womenswear ads. Lensed by Glen Luchford on the streets of New York, the black and white Fall ’13 snaps feature Michael Pitt (of Boardwalk Empire fame) and french actress Léa Seydoux. Aiming to capture “real moments,” the designers, whose previous two campaigns starred Kate Moss, gave their Fall faces no direction. “The premise was simply them in Rag & Bone doing whatever came naturally,” said Neville. Take a first look at the gritty, moody shots here, above.