Rag & Bone F/W 11.12 : Arizona, Candice, Carolyn, Joan, Karolina & Miranda

Miranda Kerr

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I love the concept of this ad campaign. It shows real people (even though they are models and in the fashion industry) wearing the clothes in an everyday way, and it shows how easy their (rag and bone) clothes are wearable and how easy they are to incorporate in your wardrobe to fit your own style, as each of these models have different styles but still are wearing the same collection. Plus you get a look of a more personal side of these models from the choice of outifits and pictures.

Carolyn's are beautiful, and I like Karolina's too. Miranda's though, for me, look like she's falling into a VS shoot, and I don't associate rag and bone and VS at all, it kind of fails for me.
 
So far, loving Karoline & Carolyn's photos!! Some of KK's photos kinda remind me of Donna Jordan from the 70's!!
 
Candice...

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Candice Swanepoel’s tightrope walk between capital-F fashion and Victoria’s Secret stardom continues. The gorgeous South African is the latest model to take the reins (and the camera) for Rag & Bone’s ongoing DIY campaign, joining the ranks of Lily Aldridge, Sasha Pivovarova, Miranda Kerr, Edita Vilkeviciute, and Abbey Lee Kershaw. For her assignment, Swanepoel shot in Brazil and Bora Bora—frequent destinations for editorial favorites, perhaps, but less-visited locales for many of the rest of us. The brand is offering this consolation, at least: It’ll seem a little balmier in Manhattan when the campaign, which launches digitally tomorrow, hits Rag & Bone’s Houston Street billboard this week.

style.com
 
^Gorgeous. Candice is so much prettier when she's not trying to be sexy. I think I like her shots the best yet.
 
Candice can't help being herself that's what she is, these are lovely.
 
the last shot of Candice, it's just a pure love
 
I like this. Nothing is processed. Everything is natural.
 
^I agree. I'm actually surprised that so many people hate the concept of this campaign. I'm one of those people who always enjoys seeing candids or personal pictures of my favorite models because it's nice to know what they look like without the crazy amount of make up and photoshop. I'm not saying that these images are prettier than the photoshopped ones. Some of the shots are quite unflattering but at least every picture is interesting and unique. Plus, it all makes sense because Rag & Bone is a highly wearable brand and a lot of models always wear their clothes in street style shots so it seems reasonable to base their campaign on this and not go for a super polished and glamorous look in their campaign.
 

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