Rag & Bone S/S 2011 : Edita, Abbey, Sasha, and Lily A

[styleamy]

Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge
via rag-bone.com/DIY_project

 

[alonsoJonathan]

this is rediculous!

 

[Unknownpleasures]

How random and but random I mean ugly
oh and I'm surprised no one has said
"who took those?Has to be terry"

 

[alonsoJonathan]

what? i swear i tough the models took their own pic .lol

 

[BleedGold]

I honestly don't understand why everyone dislikes this so much. Granted it's not the best campaign ever but it's not like it's for a huge fashion house like Chanel or Gucci - it's rag & bone and it's their first campaign ever and I think it's pretty original. Props to Marcus and David for trying!

 

[catwoman89]

Word!

I honestly don't understand why everyone dislikes this so much. Granted it's not the best campaign ever but it's not like it's for a huge fashion house like Chanel or Gucci - it's rag & bone and it's their first campaign ever and I think it's pretty original. Props to Marcus and David for trying!

 

[m0del]

Sasha's photos are definitely the best in my opinion. Not a fan of Abbey's and Lily's though.

 

[LeBonChic]

R&B trying to be Marc Jacobs = failed

 

[sedirea]

^ This looks nothing like Marc Jacobs to me unless people assume film camera + outside = marc jacobs.

 

[blueorchid]

at Abbey Lee's. Sasha and Edita look so good in their shots.

I wish there was a version of the last Sasha pic without the text. That's my favourite one.

 

[missltothac]

So disappointed in R&B. I love their designs, and this could have been a great campaign, but it's very underwhelming. There's a clear difference in the shots between the models, and it's not cohesive. And isn't Lily's brother a photographer, how did her pictures end up the worst, they're like a bad pop video.

 

[NuufNuuf]

I really like the idea, it's just that the photo's look so cheap.

 

[mikeijames]

this is how to develop a cult following around a super-buzzworthy brand. show people in their REAL lives living an aspirational lifestyle to which a core customer base can relate. this is what missoni tried to do. and plastering these posters all over new york makes it feel more REAL than just some high-gloss magazine campaign.

 

[stephaniet]

Good idea, but not done overly well. I like Abbey's and Sasha's pictures but the other's don't really seem to 'mean' anything.

 

[SlovesNY]

This is amazing,
It's so refreshing, it's finding beauty in moments where you'd never thought you'd find it.

 

[Alexei]

Love the concept behind this campaign. Yielded some exciting and unexpected results. Good to see..

 

[hfgl]

I love this very much, yes i do. Sasha's are my favorite.

 

[FakeFlower]

This looks so damn tacky!
I'm extremely disappointed

 

[clocked]

ugh, this is disappointing

 

[tarsha]

Actually, I love these...

Thread title needs to add S/S 2011