Ralph Lauren F/W 13.14 | Page 2 | the Fashion Spot

Ralph Lauren F/W 13.14

Andreea saves this for me, boring concept, same as always.
 
Valentina's contract with Ralph Lauren must be the most long-standing one a model has ever had with a fashion label. She surpassed Inès’ contract with Chanel in terms of years and campaigns some time ago… It's impressive how loyal they are with her.

The campaign itself is boring...
 
I find it funny when people say "Same Old Same Old" about Ralph Lauren.

Its true, it is the same old but it must be working. They have a gatefold or 2 page spread on the inside cover in every single September issue I have received this week, they have little to no actual editorial space in many magazines and they are still one of the best and highest earning companies in the world.

Ralph Lauren is a lifestyle brand. This is the lifestyle their clientele live. Super hot, super rich, super fabulous jet-setters and Hamptons holidayers. You will NEVER get a campaign from Ralph Lauren with the same artistic flair or edginess as Prada or Raf Simons...because that is not what Ralph Lauren care about as a brand.

Relatable, Secure, Trusted. We may as well just congratulate the entire cast and photographer on making, yet again, a beautiful set of images, an preempt the exact same thing next season.

Pure, Simple and Same Old Ralph.
 
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I find it funny when people say "Same Old Same Old" about Ralph Lauren.

Its true, it is the same old but it must be working. They have a gatefold or 2 page spread on the inside cover in every single September issue I have received this week, they have little to no actual editorial space in many magazines and they are still one of the best and highest earning companies in the world.

Ralph Lauren is a lifestyle brand. This is the lifestyle their clientele live. Super hot, super rich, super fabulous jet-setters and Hamptons holidayers. You will NEVER get a campaign from Ralph Lauren with the same artistic flair or edginess as Prada or Raf Simons...because that is not what Ralph Lauren care about as a brand.

Relatable, Secure, Trusted. We may as well just congratulate the entire cast and photographer on making, yet again, a beautiful set of images, an preempt the exact same thing next season.

Pure, Simple and Same Old Ralph.

I get your point, but I think their clients could handle some new creativity in the campaigns. I'm not saying they shold book Lea T. by Juergen Teller, but hey, they could easily switch it up a bit without losing their identity or sales.
 
Ralph Lauren adverts might always look the same but this season's adverts really do stand-out to me in print. It's refreshing to see Andreea and Anna was a welcomed choice a few seasons back. Anne's a regular Ralph Lauren fixture so it's just normal for her to be present (I'm not complaining). I do love the concept of this particular campaign, with the cruise liner in the background and the idea of them about to depart on their luxury voyage.
 
I get your point, but I think their clients could handle some new creativity in the campaigns. I'm not saying they shold book Lea T. by Juergen Teller, but hey, they could easily switch it up a bit without losing their identity or sales.

Completely agree, RL is the american Dolce & Gabbana yes it sells and they have a very solid consumer base, so why not be more creative in your ad campaigns? At least try something new every now and then, have some fun with it. Even Armani and ODR come up with new and fresh ad concepts and sales are just as strong, but it's their business and their choice.
 
Isn't Nastya Kusakina supposed to be in this campaign as well? I'd love to see her shots.
 
Valentina, Anna, Andreea

pdfmagazines.org (Vogue Paris September 2013)
 
Valentina Zeliaeva, Nastya Kusakina, Andreea Diaconu, Anna Selezneva, Mila Krasnoierova(?).
Does Ralph speak Russian? :lol:

184692-800w.jpg

184602-800w.jpg

models.com
 
Higher quality new images:

Photography: Carter Berg
Hair: Alain Pichon
Makeup: Virginia Young
Models: Andreea Diaconu, Anna Selezneva, Nastya Kusakina, Valentina Zeliaeva + ?



Models: Nastya Kusakina

womenmanagement.blogspot
 

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