It's too early to tell, but unless she's a flash-in-the-pan success, Ranya might usher in a new kind of beauty, as Gemma Ward did a few years ago. I'm not sure what to call her appeal, but it's new and different and incredibly striking. It's similar to Patricia Schmid's appeal, and it's sad that Patricia wasn't as hyped.
Ranya is not the first one to sport that haircut though. There was another model a few seasons ago (id anyone?), but she didn't have Ranya's beauty, so I guess fewer people noticed her.