Saint Laurent Menswear F/W 2025.26 by Glen Luchford

[Toni Ahlgren]

It's like if someone asked AI to do the most pretentious video ever.

 

[FashionPower]

What are Bellettini and YSL management doing? YSL faced a -10% renevue and they are still pushing this off putting, heavily pretentious and detached to reality vision of dressing...people are not into this anymore.
Anthony needs to shake things up and start realizing most of the sales do not come from LA billionaires and people living in the ultra wealthy bubble...

 

[prylvi]

the impression

 

[Creative]

Cristopher Walken? He looks like Polly Mellen 🫣

 

[yslforever]

What are Bellettini and YSL management doing? YSL faced a -10% renevue and they are still pushing this off putting, heavily pretentious and detached to reality vision of dressing...people are not into this anymore.
Anthony needs to shake things up and start realizing most of the sales do not come from LA billionaires and people living in the ultra wealthy bubble...

They are clearly positioning the brand as the most-cinematographic oriented one. I think they’re the only one to do so.
Good for them, as yes it speaks to LA/Hollywood and the ultra-wealthy.
But I agree with you, we know, they know that RTW is only 7% of their sales, so they can creatively afford such niche campaigns for niche customers.
But they should also have campaigns to promote the remaining 93% of their business, which obviously Anthony does not care about.
It’s Charbit’s work now to revamp the bags and sell them.
Plus it’s only menswear, even I cannot envision a mens bag with a Cassandre logo.
They just don’t sell bags to men.

 

[Marc10]

I love the Mapplethorpe vibe from Aaron’s photos, it’s perfect for that collection.