Scarlett Gets Sporty: Johansson to Design Reebok Lifestyle Line

[Milada]

I initially heard about this on ONTD and I must repeat it again: Why? This is utterly pointless. Or I guess it's as rui said, to just attach a big name athlete to it. But ScarJo is no athlete, nor is she a designer, so why her?

 

[lucy92]

great pics of press event here.
is scarlett wearing miu miu shoes?

http://www.thefashionspot.com/forums/2140035-post1519.html

you can also see the new logo.

 

[Bidwell]

Do we get Kirsty Ally for Nike now?

 

[liberty33r1b]

what a joke!!!

 

[forgetaboutit]

strange connection and gig for a moviestar. I'm really fed up with celeb gear!!! enough already....

 

[crow_watcher]

If there wasn't a market for celebrity fashion gear, you wouldn't see it.

 

[TheGlassAngel]

WHYYYYYY all the celeb endoresements!! Oh right, to make money. I've answered my own bloody question.

 

[markie]

If there wasn't a market for celebrity fashion gear, you wouldn't see it.

There's also a market for "homeless crackhead" fetish p*rn but that doesn't make it okay.

 

[Luxx]

This is so odd. What's next a Kate Bosworth energy drink? Nicole Richie Toilet Paper? Lindsay Lohan Brand padded bras? Its going to far.

I will reserve harsher judgement until I see the products but as it stands this just seems off to me. I could see if she were collaborating with a designer who makes those sweet 50s style dresses she favors or perhaps a cosmetic company (ala her deal with Loreal) but to me Scarlett just doesn't seem like the sort of person who is right for this.

 

[*Happiness*]

i dont see the connection between the two..

I was thinking the same thing. Scarlett & reebok??? How and when did that situation work out? This partnership is purely for money and name recornition...not for the love of fashion, design or style.

 

[crow_watcher]

There's also a market for "homeless crackhead" fetish p*rn but that doesn't make it okay.

Wow, thats too the extrmeme and without merit. But i say,

Quite frankly, if the combination of Scarlett and Rebook is hurting someone, you might have something to compalin about. Then I would agree, "it's not ok"
If it doesnt work out, the people and fashionistas have spoken.

Don't ya just love fashion?

 

[new_dawn_fades]

its gone too far this time!

1) shes not sporty (maybe in bed )
2) reebok sucks and so does nike and all the others..

this whole enterprise is certified nonsense.

 

[babyladybones]

dumb.

 

[Mafiosa]

NEW YORK — Scarlett Johansson admits she's "definitely not athletic in any way," but come spring, she'll be in love with Reebok.

"I like the idea of exercise and aerobics being glamorous: Olivia Newton John and women exercising in false eyelashes," she added.

Holy cow!

Then why the hell not hire Olivia Newton John?! At least she likes to get physical..physical

 

[softgrey]

thanks for the link...

 

[Plastic'sWife]

If this stuff sells it'll be because its cute not because of her...

 

[lucy92]

in this weeks us weekley (not the one with aniston on the cover) there is a pic of scarlett shooting the commercial for scarlet hrts reebok. she is wearing a long grey hoodie and black legging and black ked like shoes.

hopefully they are not part of the line.

 

[lucy92]

new pics from wwd

 

[kanita]

 

[Alexandra8715]

soooo stupid. When clothing companies do this I just feel like we're all being taken for complete idiots!!! Why would you suddenly want to buy something just because a celebrity is vaguely related to its design?? People who spend money on this crap just for the celebrity endorsement needs a serious head check. I hate it when celebrities do this. It makes me lose respect for them. And there I was thinking Scarlett was different to the other hollywood clones...........