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Originally posted by runner@Sep 9 2004, 03:23 AM
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Originally posted by clay@Sep 9 2004, 02:45 AM
Does anyone have any info on this guy? What is his price point? Not impressed but good for him.
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FWDOne to Watch: Sebastian Pons
April 21, 2004 - New York, NY
Blame it on basic human nature or the old grass is always greener theory, but as designers everywhere turn out the same thing over and over (tweed prim lady or high luxe vixen), there is a growing need for something more unusual, something that isn’t instantly recognizable or marked by the season it was on the runway. And that is where Sebastian Pons, comes in.
According to the 31 year-old designer, “fashion is living a new renaissance. People are getting tired of buying a trend or a label. They want something more. And the whole point to my collections is that they don’t feel dated.” In the past, Pons was quite the fashion fanatic himself, always buying the latest trends from all the best designers, but now, he says he doesn’t even know where half of those items are. He no longer feels attached to them.
“They only made me happy for one season, which is why my concept is to create a garment that will last in your closet for many years,” explains Pons, who is talking to me from his cell phone while he’s soaking in a bathtub on vacation in Madrid. This Fall, Pons channeled his ambition into an eccentric, superbly crafted collection inspired by the Spanish inquisition meets The Odyssey.
“Like old Greek garments, many of mine were big triangles and rectangles, pinned on the shoulders so it hangs down the body,” he explains. Greek elements showed up in column dresses and the Spanish feel came in with jolts of matador red, lacing reminiscent of bullfighter garb, ruffled bloomers, and bountiful skirts paired with teeny cropped jackets. “My clothes project who I am, my Mediterranean roots,” he says.
Pons was born in small, agricultural area of Majorca, Spain. As the son of an artist mother, he grew up in a bohemian kind of home, where his mother and her friends were always creating something. And as the nephew of a tailor, he was enamored of the hand-made fabrics and fashion he came across when visiting his aunt. So he learned how to make his own clothes, perfected the art of crocheting and embroidering. And by the time he was 17, his mind was made up: he would become a designer.
He went to the prestigious Central St. Martins Lane in London. It was there that he met Alexander McQueen, who quickly became his friend ? and boss. Pons stayed at the esteemed school to get his masters and began to apprentice for McQueen, working on print designs (one of his most noted pieces was a tiger emblazoned on a white dress, worn by supermodel Stella Tennant). He went on to work with McQueen at Givenchy. And then he moved to New York to help Miguel Adrover, a fellow Majorcan, relaunch his collection four years ago. Sadly, the Adrover collection didn’t take off (not because of critics, mind you, but because of issues with its backers). And Pons lost his job ? and apartment. He went back home to reflect and figure out what his next steps would be.
“I decided it was my time to start my own business as a designer,” says Pons. And that is just what he did. In September 2003, Pons showed a hippie chic, arts-n-crafts-type of collection of linen, voluminous floral dresses, and hand-woven and embroidered pieces, all of which were organic yet feminine and flirty. He was an instant hit. Critics cooed. Buyers went nuts. Fashion editors kvelled. Kirna Zabete immediately snapped up the line, which is practically sold out. It was official: Fashion’s new prince was crowned.
But he takes it all in stride. Says Pons, “I wanted to create something of substance, a concept that could really last. I think I’m achieving that slowly.”