Hmm, there is something off about it. Too generic to a brand that had been delivering AMAZING collections and saving MFW, together with Fendi, every season.
I really dont like their logo, they should change it, it doesn't work with the strong brand message IMO.
Looks like it's Hawkesworth to me and I'm not saying that because of the sunlight shot, but because of the studio one. Just like Sims struggled to shoot with natural light when he first ventured outdoors, Hawkesworth seems to struggle with studio shoots.
Anyway, wished it was another model. The styling looks great, but overall the two shots look like a US Vogue editorial. Very commercial. And Sportmax doesn't do commercial.
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