Stella McCartney S/S 2012 : Natalia Vodianova by Mert Alas & Marcus Piggott

[honeycombchild]

My Snap

 

[tarsha]

stellamccartney.com

 

[Kanna]

Wow, truly great! Really love the floral background and how Natalia looks here. She's the model who exists for this kind of image--lovely, sensual, b&w.. To me, this is the best SMc. campaign Natalia has done thus far.

 

[missnyc]

Love the floral background but hate the black and white shoot of her

 

[thiago:)]

Nice! Natalia is the perfect model for Stella.

 

[MyNameIs]

I dig it. And I usually don't care for these gimmicky Stella campaigns.

Interesting decision to shift the focus onto the surrounding flowers and way from the ugly clothes, lol.

 

[AL92]

I actually love everything about it except for the hair...doesn't really suit Natalia I suppose.

 

[alonsoJonathan]

ugh this is bad! her face looks old. the dress look ugly!

n Natalia like always dont bring anything to the table.

 

[zacatecas570]

Could this be more boring?

 

[testinofan]

I Like but no are Amaaaaaazing!!! com on

 

[jmrmartinho]

i love love this! always great ads from Stella, its always the one im most exited every seson.
I just think its time to change model, and i love Natalia, but a new fresh face could work better here

 

[valliaddict]

I said before that I was sick of Natalia for Stella, but this is the best ad she has ever done for them, imo. It looks so fresh & lovely.

 

[Northern Star]

Their advertising ideas have been on the money lately and this is no exception, and I like how they have the flowers make the images as messy and fussy as possible in an attempt to deflect from the awful clothes.......and they almost pull it off. Nice try.

 

[congacon]

damn the fabric with those prints should be used to make pajamas.

i think it is a nice campaign tho.

 

[Melly5525]

The flower backround is gorgeous so that alone makes me like it, but I dont think Natalia looks the best she has here but overall still good.

 

[yellowetpink]

I like it, it's fun and lovely for spring. Not a fan of the hair though.

 

[Deleted member 1957]

love these

 

[MON]

I love how it is bombarded with florals but still Natalia managed to Stan out! Very beautiful indeed! Natalia is truly a Stella girl

 

[lightblue]

it looks the same as last season but i like this more.

 

[tarsha]

IN BLOOM: Stella McCartney is feeling the heat this spring in an ad campaign aimed at footloose, outdoorsy types. The designer tapped Mert Alas and Marcus Piggott to shoot the campaign, which features Natalia Vodianova. She appears in black-and-white, surrounded by a cloud of multicolored flowers. The campaign, which was shot in London and styled by McCartney, showcases the designer’s ink paisley-print shirt and trousers, and the Fitzroy dress with 3-D embroidered edges.

“It’s very much looking at the energy of summer — when you’re outside, you’re moving, you’re feeling every moment of it,” McCartney told WWD. “It’s about heat, it’s about movement. The sporty side, mixed and merged with the more feminine, lingerie, sensitive side. And then there’s the masculine side. It’s all about trying to bring all those moments together into one story.”

The campaign will break in the March issues of titles including American, British, French and Italian Vogue, as well as in Interview, Pop, V, British and American Harper’s Bazaar, and Another magazine.

wwd.com