T by Alexander Wang S/S 2010 : Hannah Holman by Daniel Jackson

[tarsha]

ALL OVER TOWN: Alexander Wang has proven he’s a street-chic kind of guy. Now, the CFDA Award winner will be taking that vision to the streets — literally. On Monday, he will launch his first ad campaign with promotional posters, photographed by Dan Jackson and featuring model Hannah Holman, plastered all over downtown Manhattan. The agenda? To celebrate Wang’s spring T collection, which hits his e-commerce site that day. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.” The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks. As for whether the campaign will break in other cities, Wang said, “if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.”

wwd

 

[LagerfeldBoy]

Hannah!!!
In LOVE with the first shot. Love the mood its evoking.

 

[VogueGirl8910]

Amazing shots.

 

[Hei Hei]

wonderful

 

[hautechild]

Love this! The shots are great!

 

[Donatello89]

great lights, but as an ad campaign...special

 

[lmelanie]

i like this...

 

[mousyy]

great poses, love it! and..hannah!

 

[songbirdsel]

Superb!!

 

[missbluejean]

Very sensual. I love it

 

[Nils]

So, this one isn't the real campaign?

 

[hautechild]

^ they were just used on his website weren't they?

Not anywhere else as advertising I mean.

 

[IAmLordZen]

I love it! Love the pose and the mood. All make for a great campaign.

 

[[Piece Of Me]]

Hannah is having an amazing season! This looks like another great campaign for her.

 

[Xone]

i think this is the ad for his T line...

 

[youarearockstar]

^Correct.

This is T by Alexander Wang. The one was the "campaign" for the collection.

 

[jeremydante]

love the negative photo effect.

 

[Valentine27]

Love the shots.
Kind of "sporty", it looks good, especially when it comes to Hannah H.

 

[tarsha]

Fashiongonerogue

 

[Valentine27]

Thanks Tarsha
love her