Tasha Tilberg | Page 26 | the Fashion Spot

Tasha Tilberg

me and tasha, she signed a cover for me :D
I think she is great !!!!!!!!!!!!!!
 

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here is the cover of tasha that she signed B)
 

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^That's great
http://www.defactoinc.com/
nl1ud3.jpg

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Tasha's 7 pages in the Saks Fifth Avenue mini-catalogue in Vogue US September :)


Scanned by me
 
www.models.com


The Inevitable Girl By Wayne Sterling

In the days before New York's Fashion Week, the city streets that stretch from 7th to 8th Avenue between 40th and 34th streets, are the scene of an almost unreal contrast of images. Cutting through the chaos of bike messengers and minimum wage workers dragging huge racks of plastic wrapped garments, are a tribe of unusually tall, starkly thin, achingly beautiful women.They run from showroom to showroom, from DKNY to Anna Sui to Richard Tyler, with frantic expressions creasing their delicate faces.Beneath the dazzle of photo-shopped covers and high glamour ad campaigns, this harsh, environment is the ground reality of the whole endeavor called fashion.

The clothes that these men drag back and forth must sell and sell in the millions or the industry dies. And these delicate coltish creatures running down New York's Eighth Avenue are the ones who must make these clothes sell.The girls are on what the industry dubs "go-sees" and this act of going-to-see-the client represents the bulk of work hours logged by a new model.
Summoned by the wide range of designers that comprise NY's garment industry, they are presenting themselves and their modeling books for show casting. They are hoping to be one of the 12 to 24 girls chosen to embody the designer's aesthetic as it snakes itself back and forth on the runways of Bryant Park.

Tasha Tilberg, a 20 year old Vancouver, Canada native represented by Next Model Management is not among them. This is because the exquisitely beautiful Tilberg, with her jet black hair, hard blue eyes and angular bone structure, is what is known as a "direct booking".Tasha is so prominent a model, she does not need to present herself to these clients. This means sight unseen Tasha will be booking back to back shows ( Prada, Marc Jacobs, Calvin Klein), back to back fashion shoots (for Harpar's Bazaar, W,Vogue Italia) and back to back campaigns (for Moschino, Alberta Feritti, Anna Molinari). This is because Ms. Tilberg is what they call an inevitable girl.

An inevitable model is that young girl who enters The Industry and instantly The Industry goes into overdrive, prepping the image machine in her favor to produce a star. In the precise way a basketball star like Kobe Bryant is courted and coddled even while in high school , an "inevitable " model is stroked and seduced for her fantastic potential. The magazines start calling from day one. She begins to log more runway miles than she can recall and almost instantly she starts appearing in hi-profile ad campaigns. Bridget Hall was inevitable in that way. So was Amber Valetta. Naomi Campbell was one of the most inevitable models of all times.To be an inevitable, your booker, the man who manages your daily schedule of appointments, must be totally devoted to you. First he must sell you to all the right photographers when you are compiling your first modeling book. You never test with average, anonymous photographers, but are reserved for the bigger photographers like Mario Sorrenti and Steven Klein.​

Then one of these photographers must fall madly in love with you, (sometimes this gets personal) shooting you every chance he can get, since one of the many powers invested in an influential photographer is the ability to bring an unknown to the industry's attention. Next a designer, preferably one on the Haute Couture level like Donatella Versace or Karl Lagerfeld must also fall in love with you, sending you down the runway in the first outfit of their show and then giving you the privilege of walking the final ensemble at show's end. If he or she loves you enough they will paper the world with your face via their multi-million dollar ad campaign. And you in return will sell out all the available stock of that sexy transparent dress or that outrageously expensive cashmere coat.

Tasha Tilberg has a gorgeous model portfolio, filled with photographs by the likes of Vogue's main photographers Steven Meisel, Mario Testino, and Ellen Von Unwerth. She is also constantly photographed by Patrick DeMarchielier and Mario Sorrenti. Most striking, however is photographer's Raymond Meier's glistening portraits for Tasha for Harper's Bazaar. That Meier, one of fashion's most powerful image makers should have given the status of "muse" to this fresh faced young beauty is perhaps the clearest indication of a model about to be converted to a high-yield product.

The objectification of this unassuming young girl reveals what the public often doesn't realize about the hot new faces that are presented for their approval-- it is a precise and deliberate process that is so business like, there are computers and focus group studies involved.

For instance, before Amber Valetta was signed exclusively to Elizabeth Arden cosmetics, market research gauging the appeal of her face was conducted in several countries ranging from Italy to Ireland to Germany. The point was to guarantee her maximum "acceptability". Elite's Linda Evangelista in justifying her impressive day rate, shrewdly noted that there are computer files that list how many units of a particular dress or a particular brand of make-up a given model moved when she made a cover. This knowledge is her vindication behind the statement, "If I come at a certain price its because I deliver a certain guarantee."

So what is it about Ms.Tilberg that has put her in this coveted position, besides her aggressive beauty? Yes she has an direct, almost skate-punk attitude and a sufficiently ambiguous presence to justify the attention. She stomps around backstage wearing army boots and floor length army coats while showing off her -half-dozen piercings. Most young models would never take the risk of being so outrageous, but you see, Tasha is inevitable.



"To tell you the truth, I never expected any of this", confesses Tasha, "I'm happy its happening and I'm totally grateful but I'm the same person I've was two years ago. Its just that now I feel I can just be myself and not worry." And how does it feel to be dubbed the Next Big Thing a la Kate?
"Scary." she retorts. "the good thing is now I can come in at the last minute and get my make-up done as opposed to having to sit around and wait for hours, but backstage, you feel a little a pressure. But I don't care. I'll always be myself. When the shows end I go right back to my farm in Canada".
The true answer to the question is that statistically Tasha Tilberg has been extremely lucky. Lucky to be that thin, that pretty and most of all that photogenic. Lucky to be discovered by a hot agency that has then proceeded to package her with exquisite shrewdness and lucky to be working at time when an edgier beauty is the ideal.

"Simply put", notes Terry Richardson the cutting edge English lensman who is another fan "Tasha is not your cliche of a generic blonde girl with the collagen lips and the false boobs that you see everywhere and so she's as different as its going to get. But frankly she's also classically beautiful in a way that will always sell".

So for now Tasha is it, the star player who slinks into chic Manhattan boites' on a rainy Friday evening, tangled up with a posse of her friends smiling and air kissing a gauntlet of newer "friends". She's chilling on one of the back couches, she sucks back a free Heineken with all the wildness of a Catholic school girl set free. Somewhere in the room a flashbulb went off and by reflex, Ms Tilberg swiveled her head in the direction of its incandescent flair catching the last streams of light. As her face hung in perfect profile, you could see what they were talking about, the edginess and the classical sweep of it all. She may have had her doubts but "they" had plans for her. Watch this face. Its what freshly minted stardom looks like.
 
did you know that she was a face for mango in the late 90 ?
 

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