softgrey
flaunt the imperfection
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Published: Wednesday, September 21, 2005
New Label Speaks Volume
By Antonia Sardone
NEW YORK — Club Monaco is a hard act to follow, but the retail chain's founder, Joseph Mimran, and former designer, Paul Sinclaire, are confident they've got another winner on their hands.
The duo's new venture, Tevrow + Chase, bows for spring,(Polo Ralph Lauren acquired Club Monaco in 1999 in a deal worth about $87 million.)
According to Sinclaire, president and director of design and merchandising, the new label is for the girl who grew up on Club Monaco, but is ready for the next step.
Item-driven, Tevrow + Chase — Sinclaire's middle name is Tevrow; Mimran's daughter's middle name is Chase — offers plenty of fashion-forward mix-and-match pieces, wholesaling from $30 for a basic cotton T to $347 for a cotton trenchcoat. Shrunken boxy jackets are key pieces in the collection, running the gamut from cotton twill military looks to jacquard versions trimmed with eyelet. For the brand's first collection, Sinclaire played with volume — one of spring's hottest trends — designing bubble coats, tulip skirts, Victorian blouses and loose pants. And come fall 2006, expect an expansion into jewelry, bags and small leather goods.
"And one candle, too," Sinclaire added. "What's a brand without one really great candle?"
excerpt fr wwd.com
...i can't tell if they are opening stores or not...
but i am guessing that they are...wow!!...
this should be interesting...
New Label Speaks Volume
By Antonia Sardone
NEW YORK — Club Monaco is a hard act to follow, but the retail chain's founder, Joseph Mimran, and former designer, Paul Sinclaire, are confident they've got another winner on their hands.
The duo's new venture, Tevrow + Chase, bows for spring,(Polo Ralph Lauren acquired Club Monaco in 1999 in a deal worth about $87 million.)
According to Sinclaire, president and director of design and merchandising, the new label is for the girl who grew up on Club Monaco, but is ready for the next step.
Item-driven, Tevrow + Chase — Sinclaire's middle name is Tevrow; Mimran's daughter's middle name is Chase — offers plenty of fashion-forward mix-and-match pieces, wholesaling from $30 for a basic cotton T to $347 for a cotton trenchcoat. Shrunken boxy jackets are key pieces in the collection, running the gamut from cotton twill military looks to jacquard versions trimmed with eyelet. For the brand's first collection, Sinclaire played with volume — one of spring's hottest trends — designing bubble coats, tulip skirts, Victorian blouses and loose pants. And come fall 2006, expect an expansion into jewelry, bags and small leather goods.
"And one candle, too," Sinclaire added. "What's a brand without one really great candle?"
excerpt fr wwd.com
...i can't tell if they are opening stores or not...but i am guessing that they are...wow!!...
this should be interesting...
...
