The revolving door at Emanuel Ungaro (please put all Ungaro news here) | Page 18 | the Fashion Spot
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The revolving door at Emanuel Ungaro (please put all Ungaro news here)

Nobody asked for this, it‘s a complete waste of time and resources just to start yet another doomed-to-fail attempt at putting an old name back on the fashion radar, based entirely on the argument that Ariana Grande and Zendaya will wear it on the red carpet.

I am tired of all these fabricated hypes, when can we finally just see a promising, independent designer brought to fame through the LVMH prize, Andam, Hyères or New Gen?
 
ooh Law is about to reclaim the LL era exactlyyy

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I don't think it's necessarily a bad time to relaunch Ungaro. I think pop culture would warm up to it better than last time. But Law Roach is NOT the one who should be doing it.
 
Bring back Dundas! Or even Valli, I loved their work for the house and think it would sell quite well given the Y2K revival we're seeing with today's popstars and celebrities.
I did not dislike the Dundas era. Even keep some lovely memories of one of those shows.

If they wanna trash it and smash it, let Lohan take the lead of it.
 
Ungaro has a rich archive I'd say, but that doesn't necessarily mean it should be revived. The only way I see this slightly working is to move a bit into the gap Valentino Garavani's Valentino has left wide open and then of course fragrances. He'll probably run a Marchesa type plan where anyone working with him will have to wear Ungaro just like Weinstein forced those in his films to wear Marchesa. Maybe it's a vanity and passion project. Why doesn't he just start his own label ?
 
Lee is playing his cards very well: he's using the fame and clout that celebrity confers on him to create an American business model that we've seen before: buy, make profitable, and sell.
 
It's interesting that article mentions that Ungaro was "discordant with the ’60s-informed styles of the mid-aughts" because I do recall there going on to be some sprinkles of the brand's influence throughout the late 2000s/early 2010s with Balenciaga and Louis Vuitton F/W 2009, Balmain F/W 2013, some of Jeremy Scott's Moschino collections...the draping, bright prints, sense of 80s opulence. Interestingly, Fausto Puglisi's collections for the label during the 2010s never really explored those parts of the brand.

I'm just not sure how relaunching in this day and age can really succeed. Things are only going to get more expensive, and just considering the level of infrastructure and craft that would be required for this venture to be remotely worthwhile, and what that would cost in this day and age... Plus, as we're seeing with Alessandro muted response so far at Valentino, not everyone is clamoring for a "vibe shift" to over-the-top opulence and maximalist fashion...
 
Unlike a lot of people on this page I was watching Emanuel ungaro when i was a kid he from the seventies era of flash and color. But he was a fantastic tailor nothing hard and rigid very light and airy at all times, he was very good at silk , draping and prints and patterns clashing together. Come to think about no one on the runway Does prints at all right now they way he did them. He was elegant , but one step too far and it can be very very cheesy.
He was the king of clash ! I'm not sure how that will work in today's world.
Schiaparelli is a great model for him, but their colors are extremely limited.Red black cream and gold. This will for sure be a tough one but might be fun

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If Law follows the Schiaparelli model (doing mainly red carpet and Haute Couture), with good investors backing him up, he can succeed.
He has the connections to make it work.
If the investors are American, bless his heart. They want their money fast.
Diego Della Valle was willing to do a collection he never sold (with Lacroix), lose money on the project for a decade for Schiaparelli. The commercial success is there now but we don’t even know if the brand has broke heaven as they are still developing.

If you do fashion, you must be willing to lose a lot of money before making it. Even someone like Jacquemus waited 8 years before his first commercial hit.
In France and Italy, fashion is still seen as Art, to a highest regard. In the US, you have to sell first.
And there’s no such a thing as « success d’estime ».

Something can always be done with Ungaro but he needs to have the right strategy. He worked with Herve Leger if I remember well but it flopped. So I hope he has a vision beyond the dream of ownership.

I want to relaunch Sonia Rykiel. I should go find investors too ahahaha
 

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