I don't understand why a brand with one of the most beloved, genuinely iconic, and instantly recognizable branding elements (Tiffany blue) one can think of insists on not utilizing it in their ads. I mean, if they'd come up with a dynamic alternative, sure. But this? This bland, tasteful neutrals palette with an equally bland though somewhat less tasteful spokeswoman....? It could be Roberto Coin or David Yurman or a thousand other brands. Forgettable.