Tiffany & Co. 'The T Collection' S/S 2022 : Hailey Bieber by Glen Luchford | the Fashion Spot
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Tiffany & Co. 'The T Collection' S/S 2022 : Hailey Bieber by Glen Luchford

I don't understand why a brand with one of the most beloved, genuinely iconic, and instantly recognizable branding elements (Tiffany blue) one can think of insists on not utilizing it in their ads. I mean, if they'd come up with a dynamic alternative, sure. But this? This bland, tasteful neutrals palette with an equally bland though somewhat less tasteful spokeswoman....? It could be Roberto Coin or David Yurman or a thousand other brands. Forgettable.
 
TIFFANY T (UHQ)
Photography: Glen Luchford
Creative Director: Max Pearmain
Hair: Shay Ashual
Make-up: Mark Carrasquillo
Model: Hailey Bieber



theimpression.com

 
I find this rather beautiful to be completely honest, a nice departure from previous Tiffany & Co. advertising campaigns. I love the colouring and soft lighting from Glen Luchford's photography (who I'm never normally a fan of), the monochrome tones and don't even mind that it's Hailey Bieber.
 

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