whoa this is big news. occasionally i have found betsey johnson, anna sui, jill stuart and versace at my local tj maxx's but this is really awesome...
Runway models
By Andrew J. Manuse/ Daily News Staff
Thursday, August 31, 2006
FRAMINGHAM -- Two T.J. Maxx stores in MetroWest will be among 25 test sites for a new department dedicated to discounted high-end designer apparel, accessories and footwear.
The TJX Cos. Inc. will roll out "The Runway at Maxx" in-store boutiques at T.J. Maxx stores in Framingham and Sudbury on Sept. 10. Four more Massachusetts stores will have test sites by the end of the month, according to Sherry Lang, a spokeswoman for the Framingham-based off-price retailer.
The department will include goods from "vendors and brand names that historically we would not have had in our stores," Lang said. "It will be easy for the customer to walk in the store and find it."
Lang said TJX will sell the upscale American and European designer brands at up to 60 percent off the price consumers would find in high-end boutiques and fashion centers. The company is able to offer the discounted products because it acquires goods according to current market trends, rather than by hiring designers or guessing what next year's trends are going to be, she said.
Lang said the company will not unveil the specific brands it plans to sell, so customers can visit stores for "a treasure hunt."
TJX is introducing the new initiative, among others, as part of an effort to improve profits at the retailer's chains, Lang said.
Lang said TJX is also expanding the square footage of jewelry and accessory departments at its T.J. Maxx stores and the footwear departments at its Marshalls stores.
As of Jan. 28, TJX operated 49 T.J. Maxx stores in Massachusetts, out of 799 nationwide, and 46 Marshalls stores in the state, out of 715 nationwide. The retail giant also operates HomeGoods, A.J. Wright and Bob's Stores.
... who told Nelly it was ok for him to design jeans?
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