LOVE this. It's a total surprise to see something so bold and elevated given the perfectly fine but not particularly memorable campaigns that have made up the bulk of Tom's fashion campaign output. This really has that feeling of campaigns in the '90s and early '00s when they become almost editorial in tone. It's chic, it's creepy, it's humorous, it's sexy in that cold, removed sort of way that made Tom's Gucci ads so hot yet so cool. I'm obsessed with the fact that Karen is holding a flip phone in that shot where she's yelling at the stoned/dead guy, and that there's a Tesla charger right next to a parked Rolls Royce in the shot with Joan in the garage. That's some subtle, but really clever and funny, detail.
My only quibble would be the shots where Joan and Karen are covering themselves with the bags. It's not a prudish "how dare they?!" thing at all. I just feel like it's a little too commercial to do the nude-but-not-really thing. I would have rather seen them carrying the bags naturally while topless, which would have lent the shots a much weirder, much chicer energy, or even would've preferred them fully dressed in something really standout.
My only quibble would be the shots where Joan and Karen are covering themselves with the bags. It's not a prudish "how dare they?!" thing at all. I just feel like it's a little too commercial to do the nude-but-not-really thing. I would have rather seen them carrying the bags naturally while topless, which would have lent the shots a much weirder, much chicer energy, or even would've preferred them fully dressed in something really standout.
Karen looks so different! 
