US Harper’s Bazaar November 2024 : Kendrick Lamar by Quentin de Briey

[Lola701]

I wonder how Vogue's increasingly diminished relevancy will change once Anna is gone (she will be 75 next month). In America, at least, she has become an icon and (for better or worse) is completely tied to the brand, almost like they are the same thing.

I think the brand Vogue will be preserved and Edward may take over but unfortunately, he doesn’t have the charisma, the influence or even the personal story to carry that power and maintain the relevancy.
I don’t think his book, despite the heavy promotional tour, interested people. He is not a larger than life personality and his opinion never shifted the career of anyone.
And we saw it with his Vogue UK. He doesn’t have a distinctive voice either…

IMO for Vogue to be relevant post-Anna, it has to become slightly more exclusive. At a time when the print doesn’t sell anyway, it’s maybe time to go back to models and have celebrities for 3/4 issues.

I actually think that the return of Victoria Secret could help in that aspect as those HF names have again the opportunity to become more mainstream.

Isn't Kendrick a Chanel ambassador? Quite surprising

The grooming is done by Chanel. So they get their credit anyway but considering that he is wearing Chanel in the story, it would have been more impactful to have him in Chanel on the cover.

Celine is very linked with musicians so it kinda work.

 

[NYLA22]

IMO for Vogue to be relevant post-Anna, it has to become slightly more exclusive. At a time when the print doesn’t sell anyway, it’s maybe time to go back to models and have celebrities for 3/4 issues.

Oh I definitely agree with this. It might not be cool to say it, but the reason so many of these magazines have become dull and lifeless is because they try to be everything to everyone and are therefore flat, boring, and look like everything else out there. They need to take a chance on glamour and elegance. I think Harper's Bazaar France is the closest I've seen to what I'm talking about, but even they are not *that* great. But...I'm middle aged, so maybe it's a completely different world for younger people and I'm just out of touch, who knows.

 

[tigerrouge]

After a certain age, you wonder how relevant your viewpoint is.

 

[blueorchid]

I think sometimes we have to step back and realize it's not just Vogue, Harper's Bazaar, etc. that's having a tough time as magazines... it's ALL magazines across all interest/hobby areas. People can blame Anna for ruining Vogue, Samira ruined Bazaar, etc. but you can't neglect that magazines are just struggling period.