Lola701
Well-Known Member
- Joined
- Oct 27, 2014
- Messages
- 11,385
- Reaction score
- 24,234
I think the brand Vogue will be preserved and Edward may take over but unfortunately, he doesn’t have the charisma, the influence or even the personal story to carry that power and maintain the relevancy.I wonder how Vogue's increasingly diminished relevancy will change once Anna is gone (she will be 75 next month). In America, at least, she has become an icon and (for better or worse) is completely tied to the brand, almost like they are the same thing.
I don’t think his book, despite the heavy promotional tour, interested people. He is not a larger than life personality and his opinion never shifted the career of anyone.
And we saw it with his Vogue UK. He doesn’t have a distinctive voice either…
IMO for Vogue to be relevant post-Anna, it has to become slightly more exclusive. At a time when the print doesn’t sell anyway, it’s maybe time to go back to models and have celebrities for 3/4 issues.
I actually think that the return of Victoria Secret could help in that aspect as those HF names have again the opportunity to become more mainstream.
The grooming is done by Chanel. So they get their credit anyway but considering that he is wearing Chanel in the story, it would have been more impactful to have him in Chanel on the cover.Isn't Kendrick a Chanel ambassador? Quite surprising
Celine is very linked with musicians so it kinda work.