US Vogue December 2024 : Kaia Gerber by Steven Meisel

this issue is like saying magazines are dying but without saying it ..... VOGUE US curated by Marc Jacobs .....
 
I really liked the collection, and I like the editorial. It's the fun we were asking for... Great, thanks, I love it...

Maybe would have preferred a model with a more expressive face, like Lulu. But Kaia makes sense.

The video makes me want to feed Marc Nutridrinks. I hope he's well.
 
I guess Anna is throwing her backing behind Marc for Chanel too. Anna is shocking me with how with-it she’s been…. She’s actually getting kinda fierce.

IMHO this kinda confirms it.

Marc will be announced CD for Chanel
- Vogue will have an entire issue so shopping side of the relationship can get even more familiar with him…
- Wall Street Journal too so the financier side of the relationship is updated on who they’re paying for …
 
I also like almost everything about this minus Kaia being the choice only because despite being shot by Meisel the photos are not WOW and it’s mostly due to her expression. however, this might be an editorial mistake. surely, there were better options…. I mean they take hundreds of photos per editorial.

I also thought this is Anna backing up Marc for Chanel and I think he’s a great choice. he will give the Rue Cambon brand the vitality and freshness it needs after VV’s damp tenure.
 
Beautiful cover, beautiful editorial. I love the colours, the unapologetic glamour, the opulence. My tiny complaint is Kaia not looking us in the eyes on the cover but never mind. Great job, Grace Coddington!

On the other hand, I wonder what Anna actually thinks of Marc looking like that.. Wearing a zip-up hoodie and those nails, like, there's no decency and respect while they are creating something nice and memorable, and something as important as a Vogue cover (important to Anna at least).
 
that's not my point, my point is magazines are really dying

Actually this is there was a big movement towards reviving magazines in print (just like other industries are trying to come back to basics or better bridge the gap between physical and digital. So maybe we'll see a resurgence of this media in the next few months and years (but I don't expect it to be like before, of course).

A few articles from this year about the subject:
Bof article
Axios
The Times
hv1
 
Mass market magazines don't have much of a present, never mind a future, but some print fashion magazines could create a sustainable niche for themselves in a world where people will always be interested in vintage/retro/nostalgia.

It's when print magazines try to compete with what's happening on the internet, they can only fail, trailing behind with stale content. Print should be complementary to online, playing to its own strengths, instead of being a low-effort afterthought.
 
Mass market magazines don't have much of a present, never mind a future, but some print fashion magazines could create a sustainable niche for themselves in a world where people will always be interested in vintage/retro/nostalgia.

It's when print magazines try to compete with what's happening on the internet, they can only fail, trailing behind with stale content. Print should be complementary to online, playing to its own strengths, instead of being a low-effort afterthought.
The question remains if these mass market magazines would even survive without competing with what's happening on the internet. Being relevant and timely is important in order to sell. Vintage/retro/nostalgia is great but it will also get boring.
 
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this issue is like saying magazines are dying but without saying it ..... VOGUE US curated by Marc Jacobs .....
An issue like that actually reinforce the relevance of a magazine like Vogue. This is an issue that will have fashion people and the industry paying attention to the magazine.

Much of a survival of a magazine like Vogue is it cultural relevance. Unfortunately, Anna gave it away to celebrities.

However, despite anything anyone can say or think about Marc Jacobs, he did the job and proves that Vogue, as the mass media machine it has become can still make noise with a very « niche » subject.

I think this issue offers that timeless quality that has been missing in Vogue lately.

The worst issue was Baz and the best is Marc, but that’s my humble opinion.
 
Vintage/retro/nostalgia is great but it will also get boring.

Although how much of anything in fashion is not already a reworked look from the past - with trainers attached, to make it modern?

What's missing is the quality that we used to see. Quality has become a nostalgic value. But what Vogue still has, is access to the professionals who created the foundations of what we see repeated in fashion imagery today, and they should still be capable of delivering good versions of their work today - if given adequate opportunity by the media companies.

Quality is where the internet cannot compete, yet there's still an appetite for it. The internet side of a media company should concentrate on speed and relevance, but there's also space to retain a smaller print section that delivers a 'slower' product but which represents higher values. Then you have all the bases covered.

But if the print product provides even less value than going online, then what's the point?
 
An issue like that actually reinforce the relevance of a magazine like Vogue. This is an issue that will have fashion people and the industry paying attention to the magazine.

Much of a survival of a magazine like Vogue is it cultural relevance. Unfortunately, Anna gave it away to celebrities.

However, despite anything anyone can say or think about Marc Jacobs, he did the job and proves that Vogue, as the mass media machine it has become can still make noise with a very « niche » subject.

I think this issue offers that timeless quality that has been missing in Vogue lately.

The worst issue was Baz and the best is Marc, but that’s my humble opinion.
absolutely, when a big name doing "niche", and leave other real "niche" magazines with no crumbs, vogue ate, so others can starve now....
 
absolutely, when a big name doing "niche", and leave other real "niche" magazines with no crumbs, vogue ate, so others can starve now....


It's not a zero-sum game. US Vogue can produce a (relatively speaking) strong issue with Marc as a guest editor without detriment to other magazines.


I think it's the opposite. Not that I think this specific issue signals some lasting change or shift in strategy, but in theory, a rising tide lifts all ships.
 
'Impossible Beauty'
Photography by Carlijn Jacobs
Styled by Alastair McKimm
with Anok Yai and Alex Consani

source
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