What I'm really enjoying about this issue right now is the little marketing scheme V has cooked up. I think everyone who has seen the pictures thus far has begun following the general progression on their website and is planning to buy this issue. Its all very exciting. Everyone is wondering which models will be next, who are the non-models, why wasn't this model used and so on so forth. It really gets people talking - sure it doesn't hurt that the pictures are beautiful but I really love this whole releasing one picture per day until the issue drops thing.