Valentino Couture Makeup 2021 by Pierpaolo Piccioli

[aracic]

UK Vogue Digital Edition

 

[mikel]

It’s a beautiful campaign image. But what exactly makes make up ‘couture’? Is it made to measure?

 

[Lola701]

So generic...
Zara was way more appealing!

 

[YohjiAddict]

Zara was definitely more Couture than this...it looks too commercial, not elevated enough, it would be okay to sell CeraVe and nothing more.

 

[WAVES]

this should’ve been so much better!

I like how the make up like looks but the campaign leaves me cold.

 

[balmain1914]

is this shot by Instagram? the boxy concept is so random

 

[TaylorBinque]

I mean Valentino Beauty is licensed to L'Oreal, so what do you expect? I quite like the packaging but that was it. I wish they would add the old school Valentino glamour to the make-up line just because there's a market for it. This looks...well...like many other brands out there in the market.

 

[Dior Dream]

So bland, so basic, so boring! Pierpaolo loves to play safe yet pretentious and gets praised for that.

 

[Frederic01]

It’s a beautiful campaign image. But what exactly makes make up ‘couture’? Is it made to measure?

Exactly! I absolutely despise the way the word "couture" is bandied around the fashion world these days and attached to product launches like this in a vacuous attempt to make things seem more "haute" and "luxurious". This is make-up - the very antithesis of what haute couture stands for in terms of accessibility, appeal, affordability, and also philosophy.

I used to admire Pierpaolo for his taste level, but in recent years I am seriously starting to doubt his aesthetic sensibilities. Everything he touches recently has had this extremely cheap veneer. Like the small but atrocious inclusion of that V logo in the branding above the Valentino.

The campaigns under Maria Grazia were miles ahead in terms of taste and creativity in terms of what Valentino is doing now.