After seeing the Robert Pattinson cover from 2009 that fee de foret posted and reading many other comments I've been thinking a little bit about who the magazine is geared towards. Personally, I've always thought it was written in mind for a female audience (at least in recent years), with all the celebrity gossip and such, but the way they portray many female celebrities on the covers sort of says another thing. Sexy magazine covers and editorials are nothing new, they've been around for ages, but sometimes it feels like Vanity Fair goes to extreme lengths to make covers sexy.
I went back and looked at all the VF covers from this year and there were only four which featured men on the cover. But three out of the four also featured a women looking sexy. The only cover that didn't have a women on the cover was one with Daniel Craig (who was featured again on the magazine several months later. This time accompanied by nude women), Matt Damon, and George Clooney. And while not all the women featured on the cover were dressed provocatively quite a large percentage of the tag-lines were in reference to how they looked, not about their career and accomplishments. So I'm not saying that Vanity Fair is the worst of the lot but I do think that they have some issues with how they portray many of the people featured on their cover. And to me, this Jennifer Lawrence cover is just a prime example of how awful they can make the tag-lines sound. She is a successful, smart, funny, beautiful women why do we need to reduce her to what men think of her? She can still look sexy on a cover without having gross tag-lines like this featured on it.