Its one thing to be commercial but its another to be a complete contradiction to what you preached about for so long. They are doing this now. Praising creativity and expression for a while, then after their L'Oréal contract came in for their upcoming fragrance they started blabbing about wanting to become a 'global brand'. I dunno,I find that rather unsavory and disgustingly ironic. Although,I like some of this stuff,it still doesn't change my mind about them at all. I still think they're a couple of prats who have fallen prey the big money.