Viktor & Rolf for H&M

[vintage_babe]

I don't know if this has been posted yet, but here is one of the dresses featured in an editorial!

/mote.no

 

[Hanne]

i supose a wedding event its a very very important day for a women that want to envolve guests in a proper and official religious cerimony ,

it should be exclusive and exquisite - them i think that wear a wedding dress from H&M that has other 999 copies around is a little too much marketing ....

surely it will fly from the rails.... I don't want to be orthodox - but as a womenswear designers they should seen this event for women as a little be more important and special instead raise a shallow money making buzz around it , IMO.

It smells a little bit ethic-less for me playing around with brides.

One thing is wanting to get married, another thing is wanting the 'whole circus' of expensive dress, fancy location, 6 brides maids, 200 guests..
To some the focus is on getting married, going the church route because of family expectations, not on the dress itself.. I wanted it all.. but I know several who didn't want it, they just wanted to get married.. and that was it..
Again.. it would be so interesting to see where the wedding dresses went..

 

[Dizzydi]

I like the weddingdress...but I don't know who'll buy it...I guess people who lack money or something...but I'd want to get something unique for my wedding so I would prob. go vintage instead if I lacked the cash for a new one....

I can't wait to get my hands on some of the other things though

 

[esquire]

One thing is wanting to get married, another thing is wanting the 'whole circus' of expensive dress, fancy location, 6 brides maids, 200 guests..
To some the focus is on getting married, going the church route because of family expectations, not on the dress itself.. I wanted it all.. but I know several who didn't want it, they just wanted to get married.. and that was it..
Again.. it would be so interesting to see where the wedding dresses went..

I completely get your point and agree with you, i just find a little bit strange a leading fashion designer support mass-market wedding dresses... i dont' get it at all .. and if its just irony, surely will be profitable one, but certainly never something that I would expect or consider from them. I'm still sticking with the idea of ethic-less attitude in this case.

In other hand, i'm really happy with their collaboration of H&M , it brings to mass market the opportunity of something well thought and special. (actually is it special?? - I haven't seen all garments yetD

 

[Mr-Dale]

For people that want a less expensive wedding dress, 300 euros still is a lot often. To me, that just makes the wedding dress a gimmicky reflection of their love theme. Secretely, that's why I like it. These guys always mock themselfs, the fashion world and commercialism/mass-consumption. Making a wedding dress for H&M and throwing it on Raquel Z with them in the picture on a wedding cake is SO them. That's why I am already crazy about this collection

 

[drusilla]

Oh, bummer about the online shopping only being in Scandinavia. I'm not a very aggressive shopper; if there really are big crowds, I probably won't walk out with much. I could always bring my Muse to swing at people and knock out the competition cold, but I'd probably get arrested for assault

 

[stella-mayfair]

the wedding dress is definitely not for me.
i the tux!

 

[Anastasia]

i supose a wedding event its a very very important day for a women that want to envolve guests in a proper and official religious cerimony ,

it should be exclusive and exquisite - them i think that wear a wedding dress from H&M that has other 999 copies around is a little too much marketing ....

surely it will fly from the rails.... I don't want to be orthodox - but as a womenswear designers they should seen this event for women as a little be more important and special instead raise a shallow money making buzz around it , IMO.

It smells a little bit ethic-less for me playing around with brides.

I'm getting married next year, and think it's great of them to do this.

Originally we were going to elope, and I was just going to wear a simple blue dress. Unfortunately, we have to be married in his country for it to be legal, and his mother is insisting on throwing the whole huge wedding. Which means I need a floor length white dress.

Of course I want it to be unique and special. My dream dress is the Melissa Sweet Sadie. But that retails for $4200, and I don't have any money. Seriously, I have $12 in the bank now. No debt, which is lucky, but still, $12. And $154 in my wedding dress fund. I have a lot of health problems that suck up money, I'm trying to help my mother out financially, and I don't make that much to begin with.

And there are a lot of women in the same boat as me. Mature, grown women, who find themselves needing a traditional wedding dress, who want something expensive and exquistite, but who are also in tune with reality and don't want to go into debt to finance it (NOT that everyone who has an expensive dress is going into debt! but I do find that those with money really don't get how many of us there are that don't have any), so we make do with what's available. And there's very little out there that's available. Personally, I'm not going with the H&M dress, but probably with something from J Crew, at around $300 also, and I'm going to make the best of it, and try to individualize the dress somehow, and try not to think of myself as mass-marketed and gauche.

Actually, what reeks of a lack of ethics to me in the bridal industry is the idea that we need to spend like $7000 on our outfit (dress, alterations, undergarments, wrap, shoes, veil, etc) to be worthy of being a beautiful and unique bride. I've run into the same kind of thing with my ring - it's a lovely, vintage looking, art-deco style white gold ring with milgrain and 5 tiny little diamonds. I have gotten "when are you getting the real ring" a few times, and even been told my fiance must not love me so much, just because I don't have the big stereotypical rock. I don't want a big rock, I love my ring.

The real mass marketing/production in weddings is the fact that everyone is expected to do it the same way. Huge and lavish, tux for the groom and poofy dress for the bride, this many attendants, that many guests, this dance, that toast, chicken or fish, etc etc. It's all rote, you have your little checklist, and you mark things off, just like anyone else.

The H&M dress and the J Crew ones are no different in theory than the Melissa Sweets or Vera Wangs that are "mass produced". If I did get the Sadie, I certainly wouldn't be the only bride ever wearing that particular dress. But because the J Crew has one less digit in the price, its somehow not worthy to be worn, chintzy and crass. Oh well.

 

[MUXU]

Since I was going to post a scan anyway, I might as well post yours

http://img169.imageshack.us/my.php?image=raquelzimmermannhmadslm8.jpg
Scanned by madeinbrazil

Teen Vogue
November 2006

http://img92.imageshack.us/my.php?image=panicatthediscointeenvoguemagazinelargemsg11610458111qn7.jpg
brendonurieisgodx.buzznet.com

i was wondering..were the stuff panic at the disco was wearing part of the collection?

 

[Whitelinen]

I'm getting married next year, and think it's great of them to do this.

Originally we were going to elope, and I was just going to wear a simple blue dress. Unfortunately, we have to be married in his country for it to be legal, and his mother is insisting on throwing the whole huge wedding. Which means I need a floor length white dress.

Of course I want it to be unique and special. My dream dress is the Melissa Sweet Sadie. But that retails for $4200, and I don't have any money. Seriously, I have $12 in the bank now. No debt, which is lucky, but still, $12. And $154 in my wedding dress fund. I have a lot of health problems that suck up money, I'm trying to help my mother out financially, and I don't make that much to begin with.

And there are a lot of women in the same boat as me. Mature, grown women, who find themselves needing a traditional wedding dress, who want something expensive and exquistite, but who are also in tune with reality and don't want to go into debt to finance it (NOT that everyone who has an expensive dress is going into debt! but I do find that those with money really don't get how many of us there are that don't have any), so we make do with what's available. And there's very little out there that's available. Personally, I'm not going with the H&M dress, but probably with something from J Crew, at around $300 also, and I'm going to make the best of it, and try to individualize the dress somehow, and try not to think of myself as mass-marketed and gauche.

Actually, what reeks of a lack of ethics to me in the bridal industry is the idea that we need to spend like $7000 on our outfit (dress, alterations, undergarments, wrap, shoes, veil, etc) to be worthy of being a beautiful and unique bride. I've run into the same kind of thing with my ring - it's a lovely, vintage looking, art-deco style white gold ring with milgrain and 5 tiny little diamonds. I have gotten "when are you getting the real ring" a few times, and even been told my fiance must not love me so much, just because I don't have the big stereotypical rock. I don't want a big rock, I love my ring.

The real mass marketing/production in weddings is the fact that everyone is expected to do it the same way. Huge and lavish, tux for the groom and poofy dress for the bride, this many attendants, that many guests, this dance, that toast, chicken or fish, etc etc. It's all rote, you have your little checklist, and you mark things off, just like anyone else.

The H&M dress and the J Crew ones are no different in theory than the Melissa Sweets or Vera Wangs that are "mass produced". If I did get the Sadie, I certainly wouldn't be the only bride ever wearing that particular dress. But because the J Crew has one less digit in the price, its somehow not worthy to be worn, chintzy and crass. Oh well.

Good point.

 

[miss6o]

finland and iceland are part of scandinavia..my mom is a geography teacher.

anyways, isnt the wedding discussion a little off topic? although i think the wedding dress is pretty nice... i cant wait for this collection! i hope i have money by then...

 

[Whitelinen]

Ok then

But I don't think the wedding dress discussion is off-topic...V&R created a wedding dress for this collection, and we are discussing why we like / dislike the idea. It is something new for H&M so it is bound to get some discussion going on.

 

[JuiceMajor]

You could add your own little touches to that wedding dress to make it special. Also for that price, you can always get another one if you screw-up the first! Brilliant!

 

[lucy92]

right on anastasia.

i think if i get married im almost certain to pick something that is ready to wear and off the rack.

i think its a good idea for H&M to do this.

and its really clever on viktor and rolf's part. perhaps they want to break into the wedding industry.

i'm not sure if the wedding dresses are going to sell right away though. usually brides need more than a few weeks to decide if a dress is right for them.

 

[liberty33r1b]

i feel this year's collection is not as hyped as Stella McCartney was......i expect a smaller crowd on nov.9 than last year....

 

[Jacque Marcel]

Okay we're basically a week away before the collection hits H&M, shouldn't the website have the full collection up already? Ugh, I'm getting very impatient...

 

[Bakanel]

Okay we're basically a week away before the collection hits H&M, shouldn't the website have the full collection up already? Ugh, I'm getting very impatient...

The full collection should be up on the site on the 30th - You can receive it by mail, there's even a desktop notifier.

 

[Bakanel]

I was wondering if they'd use any of their own logo, I was hoping they'd stick in an H&M or something in the seal, or customize it for the collection, I love the logo too much.
Turns out they didn't, that's understandable, noone would like to see the logo on the thousand-dollar shirts on much cheaper garments.

 

[lucy92]

i see those arrows on the 150$ mens blazers.

there's a purported V+R for H&M trench on ebay right now. you can see the logo on the pics. who knows if its real though.

 

[MUXU]

I've run into the same kind of thing with my ring - it's a lovely, vintage looking, art-deco style white gold ring with milgrain and 5 tiny little diamonds. I have gotten "when are you getting the real ring" a few times, and even been told my fiance must not love me so much, just because I don't have the big stereotypical rock. I don't want a big rock, I love my ring.

your ring sounds so lovely! art deco, 5 tiny diamonds.
personally..i hate those giant, big rock rings...those are ugly and just down right transhy
i like something more reserved and not so up in your face like im desperately trying to show im a rich b_tch

i hope i can get some nice blazers from this collection