I agree that a wedding event is a very important day, and a woman's dress should reflect that. But, you have to keep in mind, that weddings are very expensive, and most young women do not have the funds to be spending thousands of dollars on a one of a kind dress. I think it's a good idea for H&M to be offering an inexpseive option that is still pretty and chic (and designed by Viktor and Rolf!).esquire said:i supose a wedding event its a very very important day for a women that want to envolve guests in a proper and official religious cerimony ,
it should be exclusive and exquisite - them i think that wear a wedding dress from H&M that has other 999 copies around is a little too much marketing ....
surely it will fly from the rails.... I don't want to be orthodox - but as a womenswear designers they should seen this event for women as a little be more important and special instead raise a shallow money making buzz around it , IMO.
It smells a little bit ethic-less for me playing around with brides.
Also, I think a wedding should be about a little more than what you're wearing.
I like it but I don't see anything I absolutely must have just yet. I really want to get into it though, Viktor and Rolf are among my favorites and having something of theirs even if its from H&M would be amazing.
