I for one cannot see what is wrong with being commercial in this economy with businesses closing left and right, people losing their jobs and designers whose arty concepts never translated into sales scrounging around jobless. If V&R are commercial then they represent the highest form of it that I've seen this season - instead of doing the same show we've seen for the past three seasons (Dior) digging into the archives of another designer (Balenciaga) or just plain not giving a damn (insert multiple names here) they came up with something that is interesting to look at and different than what others are doing. You may think it is gimmicky and I respect your always well formed opinions but I feel as that if a gimmick can keep a house afloat during these troubled times it is well worth it.
Besides, these particular visual tricks strike me as refreshing and playful.