Vogue China December 2024 : Lina Zhang by Hailun Ma

[ERIKIMISUN]

Ph : Hailun Ma
Stylist : Vivienne Sun

weibo@voguechina

 

[Hafyiez wafa]

You missed this official cover. This is for printing and publishing.

 

[Kimy Jo]

Very cute

 

[crmsn]

The purple one should have also made it into print.

 

[Zorka]

Although is always a treat to see Lina Zhang, this particular cover-story is (photography and fashion-wise) rather flat & pedestrian, especially by current Chinese mag-standards!

 

[kasper!]

#2 Dress: Schiaparelli 2025 Spring/Summer

 

[Hafyiez wafa]

Full Credit

 

[onlooker]

That font scares me

 

[GivenchyAddict]

I was not a fan of Margaret but her Vogue was superior to anything this Rocco guy did so far.

 

[Nomar]

Happy for Lina! This is quite cute.

 

[oaklee91]

Oh I love the lilac one, soooo pretty and the rest are just…. SUBLIME!

 

[blueorchid]

SUPERcalifragilisticEXPIALIdocious

Ummm.... what. Where to begin.

 

[JohannesL]

I don’t mind this theme and it will be great as editorials, but this one has to be the worst model & her children cover to date.

 

[fashionsavvvvvy]

Lina deserves more Western Vogue covers. Its nice that her home country appreciate her but i want her to be more appreciate outside Asia

 

[MDNA]

We don't care about her kids, so what's the point of them being there while producing such an awful cover. The solo cover is strong enough to tell the narrative of Super Model and Super Mom.

 

[vogue28]

Although is always a treat to see Lina Zhang, this particular cover-story is (photography and fashion-wise) rather flat & pedestrian, especially by current Chinese mag-standards!

I'm with you, 100%. However, I cannot bring myself to start complaining about the sight of Lina Zhang on the cover of Vogue China. The cover with the lilac dress is kinda... fabulous.

 

[WAVES]

models and their families… big yawn.

the fashion content however, is upstanding and Lina looks amazing! os many good shots!

 

[Phuel]

I was not a fan of Margaret but her Vogue was superior to anything this Rocco guy did so far.

This issue is really better than the typical Margaret Zhang offering. The coverstory is actually the weakest. There are 5 other original fashion stories, and all are visually stronger than the coverstory, with 3 main fashions stories that deserve being the coverstory: The best one is “Inversion”, that has a late-90s surreal mood and I&V aesthetic, like a shoot you’d find in Dazed back then. It’s not great by any means, and all 3 are definitely a letdown when Rocco has been involved with superior production and aesthetics for GQ China: The moody 1950s Chinese cinematic lighting with a sharp, graphic styling that he’s attached to with GQ China is replaced by this annoying, raw, flat-lighting and barebones styling that permeates throughout these Vogue stories, so much that they blend into one another. Maybe he’s attempting to win favours with the Western Vogues by dumbing down the production that he was knows for, along with the irritating Western trend of casting models with their fam, and incorporating multiple shared stories from these other Vogues…??? But what’s most revealing, most disappointing, is that he’s really not that good on his own, and that it really was the talent of the GQ roster, after all.

 

[GivenchyAddict]

^I'll believe you on this then. So far, and from what I've seen, something is off with his tenure. I think he needs a proper fashion director. Vivienne Sun is not that interesting.

Why not Jeff Lee or JoJo Qian (even though she is back with Huasheng media)? But my favourite is Liu Xiao.

 

[Phuel]

^^^The competition at these Chinese publications were always so relentless, aggressive and downright cutthroat. I can only imagine how much more intense the competition is for these high stakes positions have become nowadays with how important a player the Chinese have become in the industry. And I could be totally wrong, but it seems the GQ team is nowhere to be seen alongside Rocco at Vogue.

Inversion
Photographer: Yang Yi
Styling: Sky


Vogue China December 2024