So the cover is better than any of the editorial images? That's never a good premise. A cover is supposed to be an entree, not the main course. The editorial looks like a bunch of test images.
I'm so intrigued by the choice of photographer. As in, why? There is a new wave of Chinese photographers that are doing great work - you can see them here and in GQ China on the regular. Maybe someone like Primol Xue, Trunk Xu, or Cheng Po Ou Yang from Taiwan. Not complaining that this guy doesn't deserve it, just that it's underwhelming consider it's his very first Vogue China cover.
Also, Liu Yifei is a God-awful model! They should just let her sit still in a chair and stare at the camera. This is beyond her reach.