Vogue Singapore Issue #2 : He Cong & Malika Louback by Nathaniel Goldberg

Looks to me like Norman will be the Asian Farneti. I just don't get how someone with so much experience put out something like this. Just goes to show how specialising in menswear doesn't necessarily mean you'd be a hit with womenswear.

This cover even makes Vogue Thailand look good. The Vogue factor is missing and the art direction looks so cheap and lifeless. Also, maybe the models would have been better on their own because their body frames are not similar and that's distracting.

Terrible cover. Daniela Paudice ready ruins Vogue China on the few times she styles for the magazine, and now she'll add Vogue Singapore to the list as well?

 

Harper’s Bazaar at best

Male EICs have been terrible and makes you wonder if they do belong in Vogue (except Edward who at least tries)

 

Spark and GO

 

At this moment, I am more intrigued about their frequency than the covers - seems like they will be publishing issues every two months? It's probably not the debut they were hoping for. Interesting that there's no media kit on their website (or on CN's global one), you can only email them about the advertising.

 

Probably because they have to build up their reach and demo/infographic stats.
Better no media kit than one showing you've got 11k followers.

 

The shot is not bad but so catalogue. In this case more text would’ve worked better.

 

The lack of spark is alarming in this cover. I will never stop by if I see it in a newsstand.

 

noop... this cover is sooo boring

 

The filter that they used on the white cover is very outdated. If they will continue to produce this kind of cover in their upcoming issues, I doubt that their magazine will have a longevity that they have planned knowing that the print media is already dying.

 

Everything looks so cheap.

 

Don't mind it that much, but the Spark font is just hideous. I really don't get how someone looks at this and thinks "great! that's the one!"

 

Very generic

 

catalog 101 and belongs for the 2nd or 3rd page editorial

 

I can't blame them. At least they've tried to make something festive

 

ugh that video reminds me of some outdated ANTM promos. Proves that this magazine has no direction at all.

 

Digital cover:

 

Vogue Singapore November 2020
Photographer: Nathaniel Goldberg
Hair: Marc Lopez
Makeup: Carole
Models: He Cong and Malika Louback

vogue via ERIKIMISUN​