VU never had an identity.
If they weren’t copying Franca’s Vogue and POP wholesale, they were a glorified monthly lookbook for the likes of Demna and JW— in that they copied wholesale, the look, the tone, the mood, and even the flat, depressing lighting and raw, unprocessed photo files of these designers’ aesthetic in print.
And unlike Demna’s aesthetic— which at best, possesses that brand of yes-I-know-I’m-suckering-in-all-these-fashion-victims-to-dress-like-the-down-and-out-of-Eastern-Europe, VU is just so joyless, so serious, so lacking in self-awareness.