W Magazine Volume #4 2020 : The 'New Originals' Issue

I usually love Wolfgang Tillmans' work, but this is total cr*p.

Being straightforward, the fashion used to make me escape the dread of the routine and I came here to look at the covers with the models and concepts to indulge in beauty and live I most like wouldn't be able to afford, but now I am becoming happy I do not live like this. The magazines have become objects of ridicule instead of being arbiters of taste.
 
This brand of ironic fashion is so contrived, part of the reason why fashion is so devoid of any form of creativity and quirk.

Awful cover, everything about it is awful down to Tillmans work here.
 
Being straightforward, the fashion used to make me escape the dread of the routine and I came here to look at the covers with the models and concepts to indulge in beauty and live I most like wouldn't be able to afford, but now I am becoming happy I do not live like this. The magazines have become objects of ridicule instead of being arbiters of taste.

That’s the thing – I used to love the world of fashion magazines for the fantasies they presented to me, but these days, I look at the contents and feel good about myself in comparison, because my own life, small and imperfect as it is, seems more full of hope and magic than the dreary imagery that gets reproduced page after page in magazines I’m supposed to pay good money to buy.

I'm wondering how long it'll take for the magazines knee-deep in dreariness to "rediscover" glamour, no doubt their editors will talk as if they've single-handedly reinvented the concept.
 
So is this the new aesthetic for W mag? They're always producing these types of covers. The whole Juergen raw, vibe. And whats with Yahya's expression?
 
I don’t really mind the cover. I like the autumn colours.

But the inside editorial does nothing for me.
 
Not a good debut for the new ownership. Shame I thought actual fashion models being invested in it would change things maybe not. I mean its not terrible, but its not great either.
 
oh he got his friend captured him one or two and then decided to post it on the instagram with "good morning" caption?
 
Not even Yahya's charm and sex appeal can save this disastrous cover.

I know I have already lost my hope and love for this magazine but after seeing this, I can't help myself but think of all the great covers W has produced in the past.
 
Come on! Tonchi’s later years’ bar was so low and someone managed to go even lower than him? Is it because Kaia Gerber has a share in the magazine that they have to reduce themselves to this banality?
 
The editorial looks like it was shot with an iPhone.
 
Not even Yahya's charm and sex appeal can save this disastrous cover.

I see neither, so can you imagine how much of a tough sell this will be?

Seriously asking, who will rush to get this?? Comic film fans? Plus he's not even wearing fashion denim like Acne or Rag & Bone. That Levi's jacket makes the entire thing look all the more amateur and budget.
 

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