It's certainly not the most beautiful fragrance campaign I've ever seen, and it's far from subtle... but it's probably been the one that's had the most influence on me. It'll seem hilarious now, in 2009 - but imagine yourself at the age of six or seven, watching this on TV in the 1970s, Denim aftershave, an unabashed double-entendre celebration of unreconstructed male sexuality:
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