That has to be one of the least seductive make-up campaigns I've ever seen, unless the storyline is that she's caressing someone she's just murdered, because he looks like a corpse that's wearing more mascara than she is, and she looks disgusted, as if we've caught her - at a very bad angle - in the middle of having a private moment with the body.
Now, that might be an interesting short movie, but it wouldn't sell me lipstick, and nor would this ad.