Yves Saint Laurent S/S 2009 : Claudia Schiffer by Inez & Vinoodh

[MissMagAddict]

source | vogue.co.uk

Saint Valentine's Yves

12 February 2009, 02:00PM
FOR the last four seasons the YSL Manifesto has piqued the interest of the industry as a unique means of communication with the customer. Stefano Pilati professed a need to correspond in a democratic way with his customer base, aiming to reach a wider demographic by making the Manifesto available online and on the streets of the world's major cities.

The concept behind the distribution remains the same and this season's model, the iconic Claudia Schiffer, provides no less anticipation than her predecessors: Misses Bundchen and Moss. The Manifesto images, and a short behind-the-scenes video, will debut on www.ysl.com on February 14 - and on the same day over half a million copies of the 20 page Manifesto booklet will be handed out on the streets of Paris, New York, London, Milan, Tokyo and Hong Kong.

The first 2,000 passers-by will also receive a specially created heart-shaped USB and new cotton tote bag designed by Pilati. In London the distribution will start at 11am on February 14, on Bond Street, Knightsbridge, High Street Kensington and Covent Garden. It goes without saying that they won't last long, so if you'd love one for Valentine's Day you better be quick.

 

[vogue28]

I can't wait to see the Manifesto!
This is one of my favorite campaigns of the season! Such gorgeous poses!

 

[mikel]

Too bad theyre not handed out in the Netherlands

 

[surrealseven]

YSL’S USB MANIFESTO
For the launch of their 2009 Manifesto, Yves Saint Laurent are putting style and technology together and taking to the streets to turn high fashion viral.

Stefano Pilati’s fourth Yves Saint Laurent Manifesto is democratizing high fashion, uniting style and technology to infiltrate the popular consciousness in a new approach to advertising. The S/S 2009 Manifesto, photographed by Inez Van Lamsweerde and Vinoodh Matadin and featuring Claudia Schiffer will be uploaded and distributed on charming heart shaped USB keys on the streets of Paris, New York, London, Milan, Tokyo and Hong Kong on the 14th of February. Over half a million copies of the twenty page Manifesto, accompanied by behind the scenes footage, will be disseminated this way, along with a cotton tote bag designed by Pilati to the first 2,000 passers by in each city.

Communicating with a whole new demographic for the first time, and liberated from the elitist pages of a glossy magazine (although a print promotion will also be released at the same time), the campaign is an attempt at an egalitarian approach to luxury fashion. Following on from the philosophy behind the previous four Manifestos, Pilati is reaching out to the public, playing on the timelessness of seasonal collectors items to draw interest to the unusual format of the Manifesto. The Manifesto itself is interactive, allowing users to play with removable stickers and centerfold poster, ushering in a new era of accessibility and familiarity between the consumer and the sumptuous fashion house.

The Manifesto USB and tote will be distributed in London from 11am on the 14th February at Bond Street, Knightsbridge, High Street Kensington and Covent Garden. The Manifesto will also debut exclusively on ysl.com on the same day.

dazeddigital

 

[vogue28]

Last seasons Manifesto bag was better
thank you surrealseven

 

[surrealseven]

The Manifesto is up on YSL's site, I'm feeling lazy to screencap anything.

Somehow I'm quite disappointed by the whole series after
seeing them

 

[vogue28]

I am far from disappointed. This is mind blowing! The photography is amazing! and the poses are just.. (I am lost for words)
I'm hoping some HQ's will surface!

 

[Creative]

Yes! I want every photo in HQ! This campaign is fantastic and I'll never get tired of saying it... I really love Claudia.

 

[Creative]

Is the manifesto that 20second's video?

 

[Creative]

If somebody gets that tacky USB heart, please, share with us the images...

 

[vogue28]

Does the USB have the Manifesto images in HQ on?

 

[Creative]

I can't tell, but I think it does.

 

[wongak]

Photos from the YSL USB

photos from the YSL USB
uploaded from me.
enjoy

 

[wongak]

More Photo + Poster from the YSL USB

extracted from the USB.
uploaded by me.
enjoy again

 

[elle_gb]

Amazing campaign Claudia, she is stunning.

 

[gomtik]

I really don't like her facial expression in the one where she's wearing the wide drop-crotch shorts and beige blazer. She looks like a possessed 50s housewife... Otherwise, all of the others are fabulous!!

Thanks for the photos!

 

[surrealseven]

Thanks for posting these, wongak

Wished they were a bit bigger though

 

[skot4mc]

thank you wongak!

 

[vogue28]

thank you wongak
I can't stop looking at this campaign..

 

[surrealseven]

Anyone knows the title of the song playing during the Manifesto video on YSL.com ?