Zara S/S 2019 by Steven Meisel

[TZ001]

Zara.com

 

[Scotty]

Better than Meisel for Versace. Could pass for a Lanvin ad just like the last one.

 

[Benn98]

Arabian Nights! I want to see more, this looks promising.
Mad about the setting. Zara is the one brand that always gets the most out of Meisel. I imagine the trick lies with whoever is the creative director of their campaigns.

 

[Riseup]

Looks lovely, can’t wait to see the full cast since Zara is Meisel’s best campaign lately along with Max Mara. Very Loewe-y indeed.

 

[apple]

Even if I'm not Lexi's biggest fan, I already like this! I can't wait to see more, Zara really knows how to make their clothes look expensive. Hiring Meisel was such a smart move from them (even if the outcome wasn't certain given some of his latest work such as Versace). I wonder how much Zara pays him and how much Versace does because it seems like puts his best effort in the first

 

[dodencebt]

I wonder if the reason behind the Meisel x Zara campaign success is the uncharted territory factor. They feel fresh because they're a product of the creativity and experience of a top tier luxury photographer on one hand and the corporate needs of a high street brand on the other; perhaps Meisel feels a challenge here as opposed to Versace and the like, where he feels comfortable and has done the same concepts over and over again.

 

[Benn98]

I wonder if the reason behind the Meisel x Zara campaign success is the uncharted territory factor. They feel fresh because they're a product of the creativity and experience of a top tier luxury photographer on one hand and the corporate needs of a high street brand on the other; perhaps Meisel feels a challenge here as opposed to Versace and the like, where he feels comfortable and has done the same concepts over and over again.

I wonder too!
Part of me thinks Donatella may be partly to blame for Versace's contrived campaigns, whereas there's nobody standing over Meisel's shoulder at Zara. Just like Coach, Zara has chanced on a recipe which clearly works for them. They know by changing the setting each season there's a sense of production value and ultimately prestige to the campaign, so they'll stick to it to the extent of giving him enough freedom to play around that.

 

[simon]

I wanna see the rest already. It's funny how Zara ads are what I've been looking forward to see the most in the past few seasons.

 

[Perickles]

Another model would have been better for this setting.

 

[bluebanter]

doesn't Meisel get bored of shooting the same girls repeatedly?
should I expect Julia Nobis, Rianne, Vittoria, and Fei Fei?

 

[lilgruner]

Please Imaan here Meisel!

 

[GivenchyHomme]

doesn't Meisel get bored of shooting the same girls repeatedly?
should I expect Julia Nobis, Rianne, Vittoria, and Fei Fei?

Nope. He's been doing it for years. He stays very loyal to his favorites.

 

[RMDV]

Wow so funny I agree with everyone here- I look forward to Zara ads the most almost every season.
Other brands I know what to expect in some regard but Zara really always have interesting set design/locations and models. They really DO get the most from Meisel and I love it! Their ads really tell a story and make me feel something, which makes me want to BUY!!!!
So nice to see his talents being showcased so strongly as opposed to ads like Versace..
Love this photo of Lexi and I can't wait to see the rest.

 

[Melancholybaby]

Zara is the one brand that always gets the most out of Meisel. I imagine the trick lies with whoever is the creative director of their campaigns.

Fabien Baron. That says it all.

 

[Joromana]

Hiring Meisel was such a smart move from them (even if the outcome wasn't certain given some of his latest work such as Versace). I wonder how much Zara pays him and how much Versace does because it seems like puts his best effort in the first

I wonder too!
Part of me thinks Donatella may be partly to blame for Versace's contrived campaigns, whereas there's nobody standing over Meisel's shoulder at Zara.

No, it's not that. It comes down to the creatives behind each brand. There are DEFINITELY people 'standing over Meisel's shoulder' at these brands.

Zara = Fabien Baron at Baron & Baron
Versace = Ferdinando Verderi whom I believe is at Johannes Leonardo

Contrary to popular belief on here, Steven Meisel isn't always the driving force behind campaigns; many times, its failure or success is really due to the creative directors behind it.

 

[Lola701]

doesn't Meisel get bored of shooting the same girls repeatedly?
should I expect Julia Nobis, Rianne, Vittoria, and Fei Fei?

It’s great to be loyal with girls as you can really explore what they have to give in front of a camera and also push yourself.

Fashion campaigns were better when designers were loyal to models for 2 or 3 seasons (except for Michael Kors)
It’s good that Meisel still does that.

 

[reesewu]

I don't mind Meisel being loyal to his girls but Lexi Boling is still...well, boring.

The idea of the campaign seems interesting, but I'd love a more sparse space. The set looks way too packed.

 

[Xone]

Team work...is everything...like this campaign...

 

[Deleted member 141523]

this could pass as LOEWE ad

 

[helmutnotdead]

Amanda Murphy is also part of this.