Zara S/S 2019 by Steven Meisel

[bluebanter]

Cast: Lexi Boling, Vittoria Ceretti, Veronika Kunz, Amanda Murphy and Anyelina Rosa

 

[littlekiki]

While I usually don't mind Lexi, I feel like she was a huge miscast. She had no sense of allure or mystery in the video, while all the other models killed it. Imaan or Birgit would've been far better.

 

[guimon]

Not feeling the cast. I'm only here for Anyelina, but if you blink, you miss her in the video.
Still, the video is beautiful.

 

[Riseup]

Yup, only here for Anyelina too, seems to be a new Meisel favorite. Waiting for the shots to come out already. Lexi i can live without, but thank God it’s her and not that Primrose fiasco

 

[Petra89]

source: designscene.net

 

[Petra89]

source: trendencias.com

 

[bluebanter]

i love the campaign but bored to death by the casting.

 

[Riseup]

Uhhhh, the shots are amazing, it has quite a haunting feel which i love.

 

[Linnalu]

Lexi is beautiful, but still a boring campaign.

 

[mikel]

Do Zara ads actually ever appear in print? Because I’ve never seen them in magazines.

 

[Morgane07]

I quite like this, although the clothes are a little lost against the background. I especially like Vittoria in the video, she looks like she'd put poison in your mint tea if you piss her off. She gives off an aura of danger and perfectly fits with the mysterious atmosphere of the video. But it's frustrating to see Anyelina for only one second in the video, her shots are the strongest. She looks perfect.

 

[boleyns]

Do Zara ads actually ever appear in print? Because I’ve never seen them in magazines.

I'm pretty sure part of their marketing strategy involves not doing conventional advertising (tv or print ads, internet banners and such) so this campaign is only for social media and physical stores.

 

[Deleted member 141309]

I have no idea why, but I have this Kate Moss by Mert & Marcus in Hammam vibe going here.

 

[Joromana]

What does everyone else think about the casting? I find myself watching this and thinking both 'this is beautiful' and 'this cast is far too white for this type of story.'

And what I mean that is this looks as if it's inspired by bedouin tents. I understand Zara is a global brand but with the exception of one, everyone is extremely white/pale. Would have loved to have seen perhaps Imaan Hammam or Liya Kebede or such included in this. Personally, I really don't need to see more Lexi....