Zara S/S 2021 : Abby, Mona & Achenrin by Steven Meisel

[guimon]

 

[helmutnotdead]

OH MY f*cking GOD.

 

[helmutnotdead]

I’m getting Karolina Kurkova and Caroline Ribeiro by Meisel and I’m all for it.

 

[GERGIN]

Off to a good start to the weekend thanks to this single, captivating, and stunning image.

 

[TianCouture]

the fact that Zara of all brands in the world continually SERVES with their flawless ad campaigns is just, insulting.

 

[aracic]

Zara you're doing amazing, sweetie! The fact that they just upstaged like each and every single of the top brands campaigns with a single shot speaks volumes.

 

[Armani]

Achenrin’s on a roll! And what a lovely shot, SO ready to see more.

 

[MagFan]

This could've been done by anyone, even Anna's new "talents". Not even model's face looks good here

 

[Fiercification]

^ I'm not sure that the image posted by them on Insta is the best quality, but I don't entirely disagree with you. Something about the composition and lighting (that flare...) is just a tiny bit amateur (I'll probably regret saying this).

At any rate, I'm here for the VI 'New Fantasy' reference (also 'Natural High' from US Vogue, a little bit??). Waiting to see more, like always.

 

[Joromana]

This could've been done by anyone, even Anna's new "talents". Not even model's face looks good here

Hmm.... I disagree. This feels a bit retro to me (in a good way.) The new generation doesn't touch glam like this.

That being said, if this is a preview, I'm guessing the rest will be pretty striking. This is great.

 

[Cute]

Fabien Baron left a comment on that Zara post so I think he’s definitely invoked in this campaign.

 

[DK92]

The fact that Zara serves better campaigns than HF brands... We are living the apocalypse!

 

[SRank]

+ Mona Tougaard

 

[KeyshiaC]

+ Mona Tougaard

The film is much better than the campaign shoot! Thanks for sharing

 

[MagFan]

This one doesnt look like Billy Porter at least but still whole thing looks like it came straight from Glenda's last issues

 

[vogue28]

As usual, Zara's advertising campaign for the season is far superior than most high-fashion brands (even with us seeing just the one shot, thus far).

Very much looking forward to more, just loving how the concept throws us back to Vogue Italia's July 2001 cover story (as @[B]helmutnotdead[/B] brilliantly pointed out).

 

[mikel]

Everyone keeps mentioning the VI July 2001 cover story as inspiration. And I get that, but don’t forget the original inspiration: Veruschka!

 

[playmo]

It seems few more visuals are out...
Zara Studio's New Spring Campaign Has Got Us Dreaming Of The Sultry Heights Of Summer

 

[helmutnotdead]

the campaign will be out tomorrow.

 

[littlekiki]

Wonder if it's just three models: Abby, Achenrin, and Mona? I guess we'll see... kinda hope there's a few more.