Zara S/S 2021 : Abby, Mona & Achenrin by Steven Meisel

Discussion in 'Ad Campaigns' started by guimon, Mar 12, 2021.

  1. thiago:)

    thiago:) she's got the look

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    Steven Meisel should work remotely more often. Leaving the studio/NY makes his work more interesting.
     
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  2. velvetandsilk

    velvetandsilk Active Member

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    Art Director: Fabien Baron
    Stylist: Karl Templer
    Hair: Guido Palau
    Make-up: Diane Kendal
    Models: Abby Champion, Mona Tougaard, Achenrin Madit
     
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  3. velvetandsilk

    velvetandsilk Active Member

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  4. aracic

    aracic Moderator

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    Each shot is simply a masterpiece! Meisel never fails to impress me but this has got to be the best project he published in the last couple of years. How he managed to make retail clothes look so rich and luxurious and more exclusive than actual Chanel or Valentino is beyond me. Each image vibrates with its own energy and beauty and luxury and as striking as all three girls are, my god would you look at Mona!! That close-up in burgundy and that very last image... sublime.

    Bravo to everyone involved! Impressive work.
     
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  5. mikel

    mikel Well-Known Member

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    Glorious! Especially the profile shots :heart:
     
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  6. WAVES

    WAVES Well-Known Member

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    the video and the shots... I mean everything is so superior to any ad campaign produced this year that one starts to ponder when Zara will become a luxury brand.
     
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  7. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    I love Meisel and I understand the need for some glamorous fashion imageries in today's dire state of fashion, but these look like the inferior version of M&M's Gucci F/W 2010 campaign to me.
     
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  8. Summer Day

    Summer Day Active Member

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    Agreed. The shots are great but I feel like I've seen this before, thinking of Gucci F/W 2010 and Valentino S/S 2014. The shots are great but due to the state of campaigns and images these days something like this automatically elicits high praise.
     
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  9. Valentine27

    Valentine27 Well-Known Member

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    Wow this is glorious. Zara x Steven Meisel is setting the bar pretty high! The set, tones and contrast remind me of Txema Yeste's work and I'm sure he would have delivered the same work quality here. This is a beautiful campaign and there's nothing to envy to high fashion brands!
     
  10. Mody

    Mody Active Member

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    Surely people are starved for some actual fashion content instead of something you’d see everyday on social media but I can’t really see this past beyond anything American Next Top Model or its franchise level of work.
     
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  11. helmutnotdead

    helmutnotdead Well-Known Member

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    I'm dissapointed. First of all I refuse to believe that Ashley is behind this casting -Parker Van Noord got the menswear campaign- so they might have changed the casting director. All the girls looks absolutely stunning but it just feels random. Meisel seems to be obsessed with Acherin and Mona but why Abby? Of all the girls on Earth... Choices.
    And when it comes to the campaign per se: it's just so similar to that glorious Vogue Italia story that somehow I find it a little bit lazy.
    Beyond hilarious how Zara is putting every single luxury brand to shame when it comes to advertising/content. I applaud them for that.
     
  12. Salvatore

    Salvatore Wanderlust

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    That last shot of Mona .... JESUS !!! Stunning.
     
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  13. Phuel

    Phuel Well-Known Member

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    Meisel, Baron, Templer, Sorrenti...This era in fashion do not deserve these Greats.
     
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  14. FashionMuseDior

    FashionMuseDior Well-Known Member

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    Unbelievable, absolutely stunning campaign, that last shot of Mona is incredible!

    Like someone pointed out, it's giving Karolina Kurkova in Vogue Italia July 2001 vibes.
     
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  15. bluestar

    bluestar Well-Known Member

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    LOVE THESE! Thank you Steven, us fashion lovers truly appreciate someone who can actually take good photos. And love the casting, great to see Mona, Achenrin, and Abby.
     
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  16. Joromana

    Joromana Active Member

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    I loved that campaign with Natasha, looked like a storm was brewing.

    But wouldn't be surprised if that campaign was inspired by Meisel's original campaign. Even M&M's Death Valley Gisele campaign came after it, I believe.
     
  17. mikel

    mikel Well-Known Member

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    They were all inspired by Veruschka.
     
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  18. vogue28

    vogue28 Mod Squad Team Leader

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    Glorious, and had this been a cover feature for Vogue Italia I would not have questioned the clothing because, of course, Meisel's Zara campaigns have been executed flawlessly and highly produced since day one. Mona Tougaard shines bright here! What a terrific campaign.
     
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  19. Joromana

    Joromana Active Member

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    This is very true.
     
  20. guimon

    guimon Well-Known Member

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    The video is splendid! Absolutely beautiful, as usual. I didn't expect less.

    The images are also stunning. Mona and Achenrin are the stars here, with Abbey being the weakest link. Either way, they all delivered. The clothes looks luxurious and expensive. The models are all gorgeous.
    Once again, Zara is by far the strongest campaign yet again this season.
     

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