Zara S/S 2021 : Abby, Mona & Achenrin by Steven Meisel

[thiago:)]

Steven Meisel should work remotely more often. Leaving the studio/NY makes his work more interesting.

 

[velvetandsilk]

Art Director: Fabien Baron
Stylist: Karl Templer
Hair: Guido Palau
Make-up: Diane Kendal
Models: Abby Champion, Mona Tougaard, Achenrin Madit

 

[velvetandsilk]

zara.com

 

[aracic]

Each shot is simply a masterpiece! Meisel never fails to impress me but this has got to be the best project he published in the last couple of years. How he managed to make retail clothes look so rich and luxurious and more exclusive than actual Chanel or Valentino is beyond me. Each image vibrates with its own energy and beauty and luxury and as striking as all three girls are, my god would you look at Mona!! That close-up in burgundy and that very last image... sublime.

Bravo to everyone involved! Impressive work.

 

[mikel]

Glorious! Especially the profile shots

 

[WAVES]

the video and the shots... I mean everything is so superior to any ad campaign produced this year that one starts to ponder when Zara will become a luxury brand.

 

[reesewu]

I love Meisel and I understand the need for some glamorous fashion imageries in today's dire state of fashion, but these look like the inferior version of M&M's Gucci F/W 2010 campaign to me.

 

[Summer Day]

I love Meisel and I understand the need for some glamorous fashion imageries in today's dire state of fashion, but these look like the inferior version of M&M's Gucci F/W 2010 campaign to me.

Agreed. The shots are great but I feel like I've seen this before, thinking of Gucci F/W 2010 and Valentino S/S 2014. The shots are great but due to the state of campaigns and images these days something like this automatically elicits high praise.

 

[Valentine27]

Wow this is glorious. Zara x Steven Meisel is setting the bar pretty high! The set, tones and contrast remind me of Txema Yeste's work and I'm sure he would have delivered the same work quality here. This is a beautiful campaign and there's nothing to envy to high fashion brands!

 

[Mody]

Surely people are starved for some actual fashion content instead of something you’d see everyday on social media but I can’t really see this past beyond anything American Next Top Model or its franchise level of work.

 

[helmutnotdead]

I'm dissapointed. First of all I refuse to believe that Ashley is behind this casting -Parker Van Noord got the menswear campaign- so they might have changed the casting director. All the girls looks absolutely stunning but it just feels random. Meisel seems to be obsessed with Acherin and Mona but why Abby? Of all the girls on Earth... Choices.
And when it comes to the campaign per se: it's just so similar to that glorious Vogue Italia story that somehow I find it a little bit lazy.
Beyond hilarious how Zara is putting every single luxury brand to shame when it comes to advertising/content. I applaud them for that.

 

[Salvatore]

That last shot of Mona .... JESUS !!! Stunning.

 

[Phuel]

Meisel, Baron, Templer, Sorrenti...This era in fashion do not deserve these Greats.

 

[FashionMuseDior]

Unbelievable, absolutely stunning campaign, that last shot of Mona is incredible!

Like someone pointed out, it's giving Karolina Kurkova in Vogue Italia July 2001 vibes.

 

[bluestar]

LOVE THESE! Thank you Steven, us fashion lovers truly appreciate someone who can actually take good photos. And love the casting, great to see Mona, Achenrin, and Abby.

 

[Joromana]

I love Meisel and I understand the need for some glamorous fashion imageries in today's dire state of fashion, but these look like the inferior version of M&M's Gucci F/W 2010 campaign to me.

I loved that campaign with Natasha, looked like a storm was brewing.

But wouldn't be surprised if that campaign was inspired by Meisel's original campaign. Even M&M's Death Valley Gisele campaign came after it, I believe.

 

[mikel]

I loved that campaign with Natasha, looked like a storm was brewing.

But wouldn't be surprised if that campaign was inspired by Meisel's original campaign. Even M&M's Death Valley Gisele campaign came after it, I believe.

They were all inspired by Veruschka.

 

[vogue28]

Glorious, and had this been a cover feature for Vogue Italia I would not have questioned the clothing because, of course, Meisel's Zara campaigns have been executed flawlessly and highly produced since day one. Mona Tougaard shines bright here! What a terrific campaign.

 

[Joromana]

They were all inspired by Veruschka.

This is very true.

 

[guimon]

The video is splendid! Absolutely beautiful, as usual. I didn't expect less.

The images are also stunning. Mona and Achenrin are the stars here, with Abbey being the weakest link. Either way, they all delivered. The clothes looks luxurious and expensive. The models are all gorgeous.
Once again, Zara is by far the strongest campaign yet again this season.