Well, I agree about the quality, it's pretty bad, but just like the other high street stores (and in my opinion slightly better than HyM) And, at least in Spain, its prices ara the same as Mango, HyM and cheaper than Top Shop.
I've always loved Zara, since I was a child, I can always find something to please me. And something that I really adore about Zara are they "capsule collections", well, it's not an official name but I've heard someone calling it like that, which are some clothes made in small quantities which dissapear fast and they don't carry the same again, so theyr are like something more exclusive and you're not going to find 500 people in the streets wearing the same as you.