In my city, Alexandre is so huge, but I know a lot of people don't like him as well.  Seems like lots of people have been supporting him lately, he's in loads of local ads as well as bigger ones (like McDonald's).  They have like these gigantic posters of him in a subway station with "tender" words of encouragement and they made the floor look like it was a swimming pool by sticking this huge thing on the floor.  There's also loads of ads of him in Newspapers courtesy of McDonald's. 
I don't even find him impressive.