Abbey Dawn by Avril Lavigne for Kohl's

[retrogurl]

Published: Wednesday, March 05, 2008
By Lisa Lockwood


In a partnership with Avril Lavigne, Kohl’s Corp. will expand its exclusive brands with the launch of Abbey Dawn, a juniors’ lifestyle brand.

Kohl’s will introduce the brand in July for back-to-school, and it will featurenew fashion collections every 60 days.

Expected to blend an authentic rock ‘n’ roll attitude with a feminine edge, the junior line will retail from $24 to $48. Both apparel and jewelry will be available for the launch, with other categories to be added later.

For complete coverage, see Thursday’s WWD.

 

[kmccormi]

Ugh ....

 

[jessikt]

I'm looking forward to seeing this!

 

[Annu]

Seems that everybody waits this impatiently

Some clothes from line
(http://www.maplejuice.com)

Whole line Kohl's website

my favorites:
(http://www.kohls.com)

 

[cette fille]

bloody hell! & they are using my name. at least mine isnt spelt with an e

 

[kahlilg]

omg this is quite gorgeous! the attention to detail and the colors are just spectacular! oh my goodness! can't wait to see next season!

 

[Mahalofashion]

^ Hahahah

 

[cold_sun]

I dont know which target group she wants to reach, but its definitely smth my sister (10yrs) woudl buy, so...

 

[MulletProof]

why is she selling this at kohl's and not hot topic.. tut tut..

.. I would actually buy that purple hoodie for a distant cousin.. she's 11.. and pulls off ugly stuff like this surprisingly well... not that I would ever contribute to her style in any way..

 

[SweetFantasy]

This is aimed at 10-13 year olds right ?

 

[cette fille]

omg this is quite gorgeous! the attention to detail and the colors are just spectacular! oh my goodness! can't wait to see next season!

hahahaha