Jewelry, home goods and labels exclusive to Kohl’s, such as LC Lauren Conrad by the former star of the series “The Hills,” should emerge as top online categories for the retailer, Mansell said. He said the Conrad brand has had “exceptional” sales.
Just left my Kohl's photo shoot. 2 days in a row with Mr. Matt Jones. Lucky me :-) Really excited for these clothes to come out!
twitter.com/laurenconradSelf styled shoot...
In October, Kohl’s launched LC Lauren Conrad, an exclusive partnership with television personality Lauren Conrad, at approximately 300 stores and on kohls.com. The initial rollout of the apparel line has received a “phenomenal response,” Mansell said, so Kohl’s executives have accelerated plans to roll out the brand to all Kohl’s stores, he said. LC Lauren Conrad will be rolled out to all stores nationwide in March 2010 instead of the original plan for fall 2010, Mansell said.