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YesIs that May Anderson?!
Jacquemus has one thing for him: he sells an aspirational lifestyle. That idea of a life of leisure, that ongoing feeling of vacation that has a more lasting power than « the cool chic ».Jacquemus in 10 years?
Alex Wang was selling NY downtown in Blacks
Jacquemus is selling South of France in Whites
Both make very basic clothes with tons of hype celebs pr marketing
Jacquemus has one thing for him: he sells an aspirational lifestyle. That idea of a life of leisure, that ongoing feeling of vacation that has a more lasting power than « the cool chic ».
Alexander Wang girls (who are my generation) grew. They are married or live a much more calm lifestyle. The cool chic may have become more conservative, have a different meaning of what cool means. Unfortunately, Wang does not.
I think the Wang girl goes to Altuzarra or even to PS.
So there’s something démode in his woman, by him. I think the mood of Jacquemus has a more enduring power.
But to be fair, I think with Wang at some point, we talked about his clothes as much as we talked about his aesthetic. With Jacquemus, except for his 2 breakthrough collections, we haven’t talked that much about the clothes.