I suppose if you want to shoot a Youtuber for the type of magazine cover that will be on newsstands for weeks, you have to seek out the one with the least amount of drama and intrigue. Pity, because though Emma Chamberlain lacks drama she certainly makes up for it with juvenile, inane content that looks like it was created for Bustle. Hardly something Allure should be promoting. You're a beauty magazine, why not go for a beauty vlogger instead? One that isn't problematic? This is what happens when you hire an editor who has no understanding of the beauty industry. Michelle Lee is running this magazine as if it's a lifestyle magazine. Beauty first!
Her face ruined what looks like great styling and photography.