aaronmangsat
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- Joined
- Feb 9, 2009
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IMO the setting is not pre-historic but on mars.
Live Streaming... The S/S 2026 Fashion Shows
freja's portrait is the only shot i like from the entire campaignFor me, the portraits save this campaign.
Not seeing anything Fall or Winter about these clothes. This would have worked better as the Summer 2010 campaign! Makes me warm just looking at it! Although Karen looks beautiful.
I think what went wrong here is that coming from a runway show full of ideas (the Kubrick - Space Odessey runway, the packaging inspiration, the overall futuristic mood) you could easily expect these ideas being translated into the ad campaign and with a comprising cast of newcomers and established models, this could have been a great campaign.
But the ending result was unexpected... no one see coming a cheap background representing Mars (?), models looking awkward - though I do think this was intended - and some portraits, which aren't bad but IMO that isn't enough to make a good campaign.